A country music halftime show was originally in the planning stages before the Black Eyed Peas agreed to perform. After months of speculation, the selection of The Black Eyed Peas was announced on November 25, 2010. The choice of The Black Eyed Peas was intended to bring youth back into the halftime show, after the NFL had booked legacy artists in the years following the Super Bowl XXXVIII halftime show and its controversy.
Development
The show also displayed a long list of other performers, including Prairie View A&M University's "Marching Storm" Band. The performance experienced some audio issues.
Fashion
Members of the Black Eyed Peas each wore outfits that were unique from one another's. However, they coordinated there look, with each having a futuristic black-colored outfit. Fergie wore an LED-embedded costume designed by Anouk Wipprecht and B. Akerlund. Her shoes, on which Wipprecht collaborated with Dutch shoemaker Rene van den Berg, were integrated with Luminex, a light-emitting synthetic fiber. The outfit had a leather skirt and a belt studded with many Swarovski crystals. A football-inspired chest-piece design with flashing LEDs was engineered by Tom Talmon for the outfit. Taboo's outfit featured a digital chest plate that switched images to match what song was being performed, for instance, displaying a red heart shape during the performance of "Where Is The Love?". will.i.am's outfit was accessorized with a transparent skullcap. Slash wore a top hat, a signature look of his. The top hat he wore was sequined. The show's sizable group of dancers wore LED costumes which could be illuminated various colors. Some in the media likened the visual effect of the illuminated dancers to the visuals of the Tron franchise.
Synopsis
The show began with the four members of the Black Eyed Peas descending via cables onto the stage. The Black Eyed Peas started their performance with "I Gotta Feeling". The Black Eyed Peas then began their second song, "Boom Boom Pow". Dancers on the field, in costumes which glowed, arranged themselves into shape formations such as arrows and a giant eye. During the performance of "Boom Boom Pow", the dancers costumes were illuminated in green. "Boom Boom Pow" transitioned into "Sweet Child o' Mine", with the two songs briefly overlapping. Slash then rose onto the stage, with Will.i.am. introducing him, "Ladies and gentlemen, the one and only Slash." Fergie then joined Slash, singing the lyrics to "Sweet Child o' Mine". For the performance of "Sweet Child o' Mine", the dancers' costumes were illuminated in red. This was followed by renditions of "Pump It" and "Let's Get It Started". Usher then descended onto the stage in a manner similar to how The Black Eyed Peas had originally entered. He performed "OMG" with will.i.am. The stage, which consisted of several moving platforms and was illuminated by many lights, was then rearranged to spell the word "love". Fergie declared, “Super Bowl XLV, show us some love," before The Black Eyed Peas launch into the song "Where Is the Love?". The performance then ended with the song "The Time ".
Critical reception
The performance received a negative critical reception. Vince Cestone of Bleacher Report called the performance "uninspiring," and wrote that "The Black Eyed Peas were pathetic—or mediocre at best." However, he praised the visual effects of the performance as "impressive". JP Starkey of SB Nation Dallas wrote, "It wasn't entertaining, it wasn't fun, the songs were brutally bad and didn't translate to a live setting whatsoever." Paul Cashmere of Undercover.fm called the performance "hideous". Nekesa Mumbi Moody of the Associated Press declared, "The Black Eyed Peas brought the youth, but little else," but praised Usher's part of the performance as a "brief exhilarating moment". Ben Werner of the Orange County Register called the performance a "glittering bore". A national viewer poll conducted by ESPN found that 35% of respondents graded the performance an "F". When reviewing the Super Bowl XVII halftime show in 2013, the Associated Press' Mesfin Fekadu retrospectively called the Black Eyed Peas' performance "disastrous". In 2019, Maeve McDermott of USA Today retrospectively ranked the show as the fifth "most disastrous" Super Bowl halftime show, writing, "The Black Eyed Peas revealed themselves to be a woefully inadequate live act for the halftime show."
