Sunrise (company)


Sunrise Inc. is a Japanese animation studio and production company which is a subsidiary of Bandai Namco Holdings. Its former name was Nippon Sunrise and, before that, Sunrise Studio. Its headquarters is in Suginami, Tokyo.
One of Japan's largest and best-known studios, Sunrise is renowned for critically praised and popular original anime series such as Gundam, Cowboy Bebop, Space Runaway Ideon, Armored Trooper Votoms, Yoroiden Samurai Troopers, Future GPX Cyber Formula, Crush Gear Turbo, The Vision of Escaflowne, Love Live School Idol Project, Witch Hunter Robin, My-HiME, My-Otome, Code Geass: Lelouch of the Rebellion, Tiger & Bunny, Cross Ange: Rondo of Angel and Dragon, as well as its numerous adaptations of acclaimed light novels including Dirty Pair, Horizon in the Middle of Nowhere and Accel World, and manga such as City Hunter, InuYasha, Outlaw Star, Yakitate!! Japan, Planetes, Keroro Gunso, Gin Tama, and Kekkaishi. Many of Sunrise's original anime have similar themes, including mecha and masked identities, accompanied by fluid animation. Many fans refer to the quality of their work as "Sunrise Smooth".
Most of their work are original titles created in-house by their creative staff under a collective pseudonym, Hajime Yatate. They also operated a defunct video-game studio, Sunrise Interactive. Sunrise launched a light-novel publisher, Yatate Bunko Imprint, on September 30, 2016 to publish original titles and supplement their existing franchises with new materials. Anime created by Sunrise which have won the Animage Anime Grand Prix are Mobile Suit Gundam in 1979 and the first half of 1980, Space Runaway Ideon in the second half of 1980, Crusher Joe in 1983, Dirty Pair in 1985, Future GPX Cyber Formula in 1991, Gundam SEED in 2002, Gundam SEED Destiny in 2004 and 2005, Code Geass: Lelouch of the Rebellion in 2006 and 2007 and Code Geass R2 in 2008, making Sunrise the studio which won the largest number of Animage Awards.

History

According to an interview with Sunrise members, the studio was founded by former members of Mushi Production in 1972 as Sunrise Studio, Limited. Rather than having anime production revolve around a single creator, Sunrise decided that production should focus on the producers. The market for mainstream anime was already dominated by existing companies, so Sunrise decided to focus on robot anime, known to be more difficult to animate but which could be used to sell toys.
Sunrise has been involved in many popular and acclaimed anime television series, including Mobile Suit Gundam, the Mashin Eiyūden Wataru series, the Yūsha series, the Eldran series which has now become part of the Yūsha series since the Takara Tomy merger, and the Crest of the Stars series. They produced the apocalyptic Space Runaway Ideon in 1980.
The company have co-produced a number of series with Toei Company, including Majokko Tickle, the Robot Romance Trilogy; Chōdenji Robo Combattler V, Chōdenji Machine Voltes V, Tōshō Daimos, and Cyborg 009. Sunrise is well known for their mecha anime series, such as Invincible Steel Man Daitarn 3, Fang of the Sun Dougram, the Armored Trooper Votoms and Aura Battler Dunbine series, Blue Comet SPT Layzner, , The Vision of Escaflowne, The Big O, Overman King Gainer, Zegapain, Code Geass, Tiger & Bunny, and Valvrave the Liberator, and worked with Tsuburaya Productions to animate The Ultraman.

Studios

Non-Japanese productions

Most anime produced by Sunrise and Bandai and licensed by Bandai Visual in Japan was licensed and distributed in the United States by Bandai Entertainment and in Europe by Beez Entertainment, but both companies shut down in 2012 after Bandai Entertainment's restructuring. In North America, distributors such as Funimation, Viz Media, Sentai Filmworks, NIS America and Aniplex of America, as well as Sunrise USA, have licensed Sunrise properties. In Europe, Anime Limited and Manga Entertainment and Kazé have begun to distribute titles distributed by Beez and other unreleased Sunrise productions. In Australia, Sunrise productions are licensed and distributed by Madman Entertainment. At Anime Boston 2013, Sunrise confirmed that they would begin licensing anime in North America and were negotiating with Sentai, Funimation, and Viz to distribute their titles on DVD and Blu-ray. Right Stuf agreed to distribute and re-release Mobile Suit Gundam Unicorn on DVD in North America. In 2014 the deal expanded, releasing the Gundam previously licensed by Bandai Entertainment and several works not released in North America in 2015.