Sunglass Hut


Sunglass Hut is an international retailer of sunglasses and sunglass accessories founded in Miami, Florida, United States, in 1971. Sunglass Hut is part of the Italian-based Luxottica Group, the world’s largest eyewear company.
As of December 31, 2008, the Luxottica Group operated 2,286 stores around the world, most of those as part of the Sunglass Hut brand.
Sunglass Hut stores are located in India, the United States, Mexico, Canada, the Caribbean, Brazil, continental Europe, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, South Africa and the Middle East including Israel.

History

The first Sunglass Hut store opened in 1971 when optometrist Sanford L. Ziff set up in a freestanding kiosk in Miami's Dadeland Mall. The success of this kiosk prompted Ziff to open other Sunglass Hut locations in Miami, and by 1986, Ziff had opened approximately 100 Sunglass Hut outlets, achieving sales of $24 million a year.


Sunglass Hut entered eCommerce when it added the ability to purchase sunglasses to its US website.
In February 2001, the Luxottica Group acquired Sunglass Hut, paying US$653 million including debt and taking possession of 1,300 Sunglass Hut stores, 430 Sunglass Hut-Watch Station combination stores, and 228 stores that operated under either the Watch Station or Watch World banner.
The Watch Station International chain was sold to Fossil Inc. in December 2007.

Stores and locations

Sunglass Hut operates 2,000 retail outlets in 20 countries: 1,562 in North America, 157 in Australia, 44 in New Zealand, 15 in Asia, 123 in South Africa, 81 in the United Kingdom and Ireland, 33 in the Middle East, and 35 in India. , it is the most common store in American shopping malls.
Sunglass Hut store types include normal retail stores and shopping centre kiosks, retailers in airports, hotels and outlet centres, and premium "global" stores.
Sunglass Hut stores have opened in Australia, China, Thailand, India, the United Arab Emirates, Bahrain and Saudi Arabia. In 2011, they continued to grow within Central and South America, opening up stores in Mexico and Brazil.

Strategic partnerships

In May 2018, Sunglass Hut signed an agreement to bring their brand to Bass Pro Shops and Cabela's stores and e-commerce platforms offering a selection of premium sports and performance brands dedicated to outdoor sports. The first opened in May 2018. The annual target is sales of $100 million.

Technology