Suavitel
Suavitel is a brand of fabric softener marketed by Colgate-Palmolive. In some countries it is also known as Softlan.History
In the 1970s, Colgate-Palmolive Mexico experienced one of its most important moments, when the economic phenomenon known as the "Mexican Miracle" influences the growth of the economy. As a result, new productive branches emerge within the company, polyethylene bags for detergents are introduced and the highest technology of that time is applied for production.
A stage of diversification is underway, so the company launches liquid cleansers, creams for skin care, the first shampoo for delicate clothes and the first fabric softener in Mexico, known as Suavitel.
