The Sturm Cigarette Company was a cigarette company created by the Nazi Party's Sturmabteilung. The sale of its cigarettes provided the SA with operating funds and a channel for political messaging. Coercion and violence were used to increase sales.
Founding
During the 1920s, many cigarette firms in Germany closed, and the market was increasingly dominated by a few large and highly automated manufacturers. By 1933, the Nazi party was attacking the tobacco industry for having foreign and Jewish connections. In 1929, Arthur Dressler cut a deal with the SA: together, they would found a cigarette manufacturer, and SA members would smoke its cigarettes, with the SA getting a royalty of 15–20 pfennig for every thousand cigarettes sold. At the time, the SA charged no membership fees and was thus financially dependent on donations from the Nazi party leadership; an independent income source was welcomed. Approached through Saxon Nazi party leaderManfred von Killinger, SA-Stabschef Otto Wagener was interested and willing to put money towards an SA cigarette factory. The Nazi party offered 30,000 reichsmarks in start-up money and, as this was nowhere near enough, Nazi party supporter Jacques Bettenhausen invested another 500,000 reichsmarks. The Zigarettenfirma Sturm was founded, and registered as the Cigarettenfabrik Dressler.
Marketing
Coercion
There is evidence that coercion was used to promote the sale of these cigarettes. SA members were not just expected to smoke Sturm Cigarette Company cigarettes exclusively, they were compelled to: there were bag searches, and fines if any other brand were found. The SA agitated against and punished the use of other brands, especially the market leaderReemtsma. SA men attacked shops that sold rival brands, smashing windows and physically attacking the shopworkers.
Profits
Through this scheme, a typical SA unit earned hundreds of reichsmarks each month. A hundred marks would be the SA earnings from the sale of 500,000 cigarettes, at 20 pfennig per thousand. A typical German smoker smoked around 15 cigarettes a day, so this would be income from just over a thousand smokers. At the time, an average-intensity "Trommler" smoker paid the average wage would spend around a tenth of his gross income on cigarettes. Many did not have a regular wage: this was the time of the Great Depression, and unemployment peaked at over 30%. The SA recruited particularly among the unemployed and underemployed. The firm first paid dividends to the SA in 1930. By 1932, it had a turnover of 36 million reichsmarks, and the SA made considerable profits; 1933 saw even higher returns. Money went to buy new buildings, factories, and advertising.
Replacement
In June 1932, Philipp Fürchtegott Reemtsma, head of the Reemtsma cigarette company, met with Adolf Hitler, Rudolf Hess, and Max Amann. Reemtsma's advertisements had been banned from Nazi party publications, but the publications lost money, and the party needed money for election campaigning. Hitler scolded Reemtsma for having Jewish partners, but they agreed to an initial deal of half a million marks of advertising. Shortly after the Nazis took power in 1933, Philipp Reemtsma asked Hermann Göring, then the highest official in Prussia, to do something about charges of corruption and SA attacks against the company. In early 1934, Göring called off the court case in exchange for three million marks; Reemtsma subsequently paid him a million more per year, as well as making to substantial donations to the party. By July 1934the Night of the Long Knives had removed the threat of the SA: its leaders, who had profited from the firm's royalties, and often owned shares in it, were dead or imprisoned. Reemtsma's Jewish partners had now emigrated, along with many Jewish employees, with help from Reemtsma. After Reemtsma made inquiries, the new SA leader, SA-Stabschef Viktor Lutze, cancelled their contract with Sturm Cigarettes and made a deal with Reemtsma in exchange for a fixed sum, paid annually. Reemtsma would now produce the SA's cigarettes, and Sturm, left with unsellable cigarettes, filed for bankruptcy in 1935.
