The museum was founded in May 2011, when the museum was still being under construction. Fans from several European countries attended the opening. The founder of the museum is Ulrich Schröder, a former bank employee and fan from the beginning. In 1965, when he was 15 years old, he visited all three concerts of the Stones in Germany. The construction of the museum was completed in April 2012. The museum has been established in a former supermarket and has an exhibition surface of 1,000 square meters. From the district government of Lüchow-Dannenberg he was granted a tourist incentive of 100,000 euro. A delegation of Universal Records came to Lüchow to prevent a name like The Rolling Stones Museum. Agreed was than to change the name into Rolling-Stones-Fan-Museum, which was later shortened to Stones Fan Museum. Schröder also needed to place a portrait of himself in the front of the building to make clear that it was a fan initiative and not one of the Stones themselves. The museum shows part of Schröder's collection, photos, paintings of a variety of artists among whom Ron Wood, posters, documents, musical instruments, golden records, puppets, pinball tables, a signed billiard table, a BMW Isetta, and many other objects. Next to that, an Irish pub and a podium for bands have been constructed. In the course of time, several tribute bands played here, as well as the unofficial StoneBlondie Chaplin, and Chris Jagger, the younger brother of band member Mick. Within a year after the opening, the urinals, designed by the female Dutch artist Meike van Schijndel, where subject to controversy when feminists judged them to be sexist. The urinals have the shape of red lips and are inspired by the logo of The Rolling Stones. Back in 1971, the logo was inspired by the mouth of Mick Jagger. In this design, the tongue is left away, which gives a mere womanly look. Founder Ulli Schröder replied to the controversy with: "That's not a man's mouth or a woman's mouth, that's art. They were damned expensive and they're staying where they are and that’s final." In 2012 Schröder and artist Heino Jacobsen made a design of a mural painting of forty meters of length. Subsequently, Jacobsen painted it on ten garage boxes in Lüchow, for six weeks, twelve hours a day. The artwork has been inaugurated in July, when The Rolling Stones had their fifty years anniversary. The image is not graffiti but is manually painted. It portrays a train and its major stations in the career of The Rolling Stones.
