Sagmeister studied graphic design at the University of Applied Arts Vienna. He later received a Fulbright scholarship to study at the Pratt Institute in New York. He began his design career at the age of 15 at "Alphorn", an Austrian Youth magazine, which is named after the traditional Alpine musical instrument. In 1991, he moved to Hong Kong to work with Leo Burnett's Hong Kong Design Group. In 1993, he returned to New York to work with Tibor Kalman's M&Co design company. His tenure there was short lived, as Kalman soon decided to retire from the design business to edit Colors magazine for the Benetton Group in Treviso, Italy. Stefan Sagmeister proceeded to form the New York-based Sagmeister Inc. in 1993 and has since designed branding, graphics, and packaging for clients as diverse as the Rolling Stones, HBO, the Guggenheim Museum and Time Warner. Sagmeister Inc. has employed designers including Martin Woodtli, and Hjalti Karlsson and Jan Wilker, who later formed Karlssonwilker. Stefan Sagmeister is a long-standing artistic collaborator with musicians David Byrne and Lou Reed. He is the author of the design monograph "Made You Look" which was published by Booth-Clibborn editions. Solo shows on Sagmeister, Inc.'s work have been mounted in Zurich, Vienna, New York, Berlin, Japan, Osaka, Prague, Cologne, and Seoul. He teaches in the graduate department of the School of Visual Arts in New York and has been appointed as the Frank Stanton Chair at the Cooper Union School of Art, New York. His motto is "Design that needed guts from the creator and still carries the ghost of these guts in the final execution." Sagmeister goes on a year-long sabbatical around every seven years, where he does not take work from clients. He has spent many years designing for the music industry. Several years ago he decided to dedicate 25% of his work to the art world, things like books and publications for galleries, another 25% to the scientific community, 25% to social causes, and the remaining quarter has stayed dedicated to the music industry.
Controversy
Sagmeister became the subject of controversy after his performance of a lewd joke about animal fellatio at the annual web conference Webstock in Wellington, New Zealand, in February 2017, embarrassing a sign language interpreter and upsetting some in the audience. The organizers apologized to the interpreter in person, and to attendees following the incident, and on Twitter. Webstock organizers also followed this apology up with a longer statement on their blog. The joke, according to Fast Company, involved having a sign language interpreter assigned to his talk "interpret a story about a manatee giving itself a blowjob", with repeated requirements to the interpreter to use gestures to indicate the sex act. Sagmeister had made the same joke at other events, with requests to sign interpreters in attendance:
