Chera was born in 1942 in Brooklyn to a Syrian Jewish family. In 1947, his father Isaac Chera opened a retail store called Young World in Brooklyn, New York. The family later purchased the building and grew Young World into a chain purchasing the buildings as they expanded.
Career
In the 1980s, Chera started purchasing real estate in New York City at first as a minority partner and later in 2000s as the lead developer. Chera was known for developing or "repositioning" the retail portion of his buildings and then selling the property. In a joint venture with The Carlyle Group and Charles Kushner, Chera sold the retail portion of 666 Fifth Avenue in two transactions for more than $1 billion; and also the retail portion of the St. Regis Hotel in a joint venture with Lloyd Goldman and Jeffrey Feil for $380 million. In 2010, he began the restoration of The Knickerbocker Hotel in Manhattan. In 2012, Chera purchased 49.9% interest in a four-building Fifth Avenue portfolio that included the Olympic Tower for $1 billion from the Alexander S. Onassis Public Benefit Foundation. In June 2013, Chera purchased 650 Madison Avenue for $1.3 billion in partnership with Highgate Holdings from the Carlyle Group. He was an investor in the One World Trade Center and accumulated a lot of property in Red Hook, Brooklyn. Crown was also a prominent investor in the Fulton Mall in Brooklyn. Chera had a conservative investment strategy borrowing no more than 25 to 35% of the purchase price given that they are long term holders in assets. In 2009, Crown held 15 million square feet of real estate in New York City.
Personal life
Chera and his wife Frieda, nicknamed "Cookie", had three sons: Isaac "Ike" Chera, Haim Chera, and Richard Chera, all active in the family business. Chera was a leader in the Brooklyn Sephardic Jewish community. Chera was an associate and friend of Donald Trump, and donated to the Trump Victory Committee.
Death
Chera was hospitalized for an unknown illness in March 2020 and later tested positive for COVID-19. Prior to his hospitalization, he had relocated to his home in Deal, New Jersey. Chera entered a coma the following week and died on April 11, 2020. His wife also contracted the virus, but recovered. President Trump, in a recent Fox News interview, described Chera's death as having a high impact on his thinking: "I’ve lost three friends. One, a very good friend, a very successful man, New York guy, employed a lot of people that were all crying over his death. Stanley Chera. He went to the hospital, he calls me up. He goes, “I tested positive.” I said, “Well, what are you going to do?” He said, “I’m going to the hospital. I’ll call you tomorrow.” He didn't call. I call the hospital, he's in a coma. Now, I know a lot of people that had the flu, they were never in a coma."
