SPOT is an annual music festival in the city ofAarhus, Denmark, showcasing up-and-coming Danish and Scandinavian talent. Close to two hundred artists and bands from most genres of contemporary popular music - such as rock, hip hop and electronic music - play various stages across town, centered around the Academy of Music and concert halls of Musikhuset. Around 8,000 people attend the 100-200 concerts, including 1,500 from the music business, with close to a quarter of these from companies abroad. Speakers also participate in panel discussions and give lectures on various music industry topics. For example, they answer musicians' questions on "How to make it in the US" and participate in debates on topics including file sharing and the future of the album. While the audience is mainly local, the most quoted of its stated aims is to promote Danish and Scandinavian music to the internationalmusic business, from record companies and concert organisers to agents and the music press. Trying to please both camps, a curious, local music audience and an international music business crowd, is occasionally a source of friction.
History
Started in 1994 as a local initiative, SPOT festival has been organized by ROSA from 1995 onwards. In 2002, David Fricke of Rolling Stone spotted the Raveonettes at the festival and his subsequent endorsement was considered instrumental in landing them a contract with Columbia Records. This incident greatly increased interest in the festival among musicians as a 'place to be seen', prompting among others Sort Sol, a staple of the Danish music scene since 1977, to appear the following year in the hope of garnering international interest in their back catalogue.
Highlights
Among the bands who have taken baby steps at SPOT are
In the 2000s, the festival saw an increase in the number of bands and venues as well as public attention - a transformation that has not escaped criticism. In 2005, the festival included 107 acts featured on 10 stages across town, a number that led the festival manager, to call for a scaleback. Critical voices have focused more on the choice of venues and artists, claiming that venues have been spread too far out and the choice of musicians has gotten safer and less varied. Political interest in the festival has grown with the commercial successes of acts such as Mew, The Raveonettes and Junior Senior. In 2005, the minister for culture, Brian Mikkelsen, proclaimed it "the most important musical event in Denmark" due to its potential as a vehicle for "networking and musical export". However, this attention has prompted questions about the relative weights given to artistic merit and marketability as criteria for band selection and claims that the new focus on big business has alienated the local music scene. The inclusion of by now well-established names such as Saybia and Outlandish was greeted with muted enthusiasm in the music press and occasional hostility from audiences. In 2017, SPOT Festival was expanded to last three days with more than 200 events and was held in early May. As part of the expansion, several smaller festivals within the larger festival was arranged, including Roots & Hybrid focussing on world music and ethnic styles primarily from the Middle East, Aarhus Volume with local hip-hop talents, Mono goes Metal with local acts from the metal underground, and Spot on Greenland with up and coming bands from Greenland. Film and fashion also became part of SPOT, with two small festivals featuring local fashion companies and film talents. The 2018 festival was expanded to last five days. The Roots & Hybrid festival is continued. SPOT Festival is celebrating its 25th anniversary in 2019. The festival has reversed to a three-day event, but now with many small music events throughout the year. The Roots & Hybrids festival within the festival is continued.
