Spectacular Smith


Spectacular Blue Smith, known by his stage name Spectacular, is an American entertainer, keynote speaker, entrepreneur, television personality, author, and philanthropist. He is the founder and chairman of the record label Mula Music Group, founder and CEO of Adwizar Inc and the creator of Grumpy Cat the most famous animal on the planet. Smith is the mastermind behind the cat going viral and becoming one of the richest pets in history with a brand worth over $100 million from merchandise. In 2018, Black Enterprise estimated his net worth at $65 million, making him one of the five most influential entrepreneurs at the intersection of music and tech.

Career

Smith started dancing when he was 11 and took his love of performing into the rap group he formed with his brothers, Pretty Ricky. His father, Joseph "Blue" Smith, who is of Jamaican descent, managed the group and was the owner of the indie label. Spectacular contributed musically and also choreographed the group's stage performances as they signed a deal with Atlantic Records. The band went on the Scream IV tour as they promoted hits such as "Grind With Me" and "Your Body".
Aside from being a recording artist, Smith is also an entrepreneur. Intrigued by the business possibilities of social media, he experimented with Pretty Ricky’s Facebook page, testing out theories behind social networks for a full year until he found a system for gaining and monetizing followers. He then turned those ideas into Adwizar, a company that manages and monetizes social media accounts. The company manages social media pages of artists such as Bow Wow, Kevin Gates, Soulja Boy, Master P, Birdman, and Bone Thugs-n-Harmony.
On February 14, 2017, Smith released his first book, titled Spectacular Love: How to Make Good Love Last, published by Bluestar Books.

Honors and awards

Singles

Television