Speak Now


Speak Now is the third studio album by American singer-songwriter Taylor Swift. It was released on October 25, 2010, by Big Machine Records. Production for the album took place during 2009 to 2010 at several recording studios, and was handled by Swift and Nathan Chapman. Written entirely by Swift as the follow-up to Fearless, and described as a loose concept album about confessions, Speak Now expands on the country pop style of her previous work, but with more rock sensibility, drawing influences from bluegrass, pop punk, pop rock and soft rock. Lyrically, it deals with themes such as love, romance, heartbreak and forgiveness.
Speak Now received generally positive reviews from music critics, who praised Swift's songwriting and themes. It debuted at number one on the U.S. Billboard 200 chart, giving Swift her second consecutive chart-topper in the U.S. Its first-week sales of 1,047,000 copies was the fifth-biggest debut in history for a female artist, the third biggest ever by a country album, the biggest in five and a half years, and the biggest first week sales of 2010. The album also made music history for claiming the biggest one-week sales tally for an album by a female country artist. As of 2017, Speak Now was ranked as the 16th album to sell at least one million copies in a single week in the United States. Internationally, it charted within the top 10 in several countries, including Australia, Canada, and the United Kingdom. As of July 2019, Speak Now is certified 6× platinum by the RIAA, for moving over six million units in the US. It has sold 4.68 million pure copies in the country. It is also the tenth best-selling digital album of all time.
Speak Now was supported by six singles, out of which the first two reached the top 10 of the Billboard Hot 100: the lead single "Mine" debuted at number three and "Back to December" peaked at number six. Additionally, the title track peaked at number eight upon release as a promotional single; the release of the deluxe edition of the album led the bonus track "If This Was a Movie" to debut at number 10 on the chart, giving Speak Now its fourth top 10 hit on the Hot 100. Swift promoted the album with the Speak Now World Tour, which grossed over $123 million.
At the 54th Grammy Awards, Speak Now received three nominations, including one for the Best Country Album; its third single "Mean" won Grammy Awards for Best Country Song and Best Country Solo Performance. Several music critics and publications included the album in their year-end lists; it was included in Rolling Stones list of "50 Best Female Albums of All Time" in 2012, giving Swift the distinction of being the youngest artist across all genres to be included on the list.

Background

Swift released her second album, Fearless, in 2008. The album peaked at number one on the Billboard 200 for eleven non-consecutive weeks, became the best-selling album of 2009 in the United States, and was certified six times platinum by the RIAA. All of the songs from the standard edition of Fearless charted within the top forty of the Billboard Hot 100, breaking the record for the most top forty entries from a single album. Fearless also produced five singles. "Love Story", the first single from Fearless became Swift's best-charting song at the time, peaking at number one on the Australian Singles Chart and being certified triple platinum by the Australian Recording Industry Association. Fearless' third single, "You Belong with Me", became Swift's best-charting single in the United States, at the time; it peaked at number two on the Billboard Hot 100 and was certified quadruple platinum by the RIAA. "Fearless", the fifth single from Fearless, became the first single released after being certified gold by the RIAA as a result of digital downloads. Swift won the Billboard Music Award for Artist of the Year in 2009 due to the chart success she enjoyed on Billboard charts during the year. She obtained her second-biggest debut on the Billboard Hot 100 at number two in 2010 with "Today Was a Fairytale" from the Valentine's Day soundtrack.

Recording and title

Swift worked on the album for two years prior to its release. Swift wrote all of the songs on the album without co-writers. In an analysis of Swift's lyrics, The Oxonian Review noted themes of regret and solitude, highlighting that "December is a month to get through so we can return to the beginning, and is certainly not a month to relish. Yet, Swift goes there—'all the time'—in 'Back to December' by delivering an apology to an ex-boyfriend, which she never did on her prior two albums." Music writer Stephen Thomas Erlewine viewed that the album musically is "no great progression from Fearless but rather a subtle shift toward pure pop with the country accents used as flavoring".
Recording sessions for the album took place at several recording locations, including Aimeeland Studio, Blackbird Studios, and Capitol Studios in Hollywood, California, Pain in the Art Studio, and Starstruck Studios in Nashville, Tennessee, and Stonehurst Studio in Bowling Green, Kentucky. Some of the songs feature live strings, and some, a full orchestra.
According to Big Machine Records president/CEO Scott Borchetta, the album's original title was Enchanted. He explained: "We were at lunch, and she had played me a bunch of the new songs. I looked at her and I'm like, 'Taylor, this record isn't about fairy tales and high school anymore. That's not where you're at. I don't think the record should be called Enchanted." After the discussion, Swift then excused herself from the table at that point. By the time she came back, she had the Speak Now title, which comes closer to representing the evolution that the album represents in her career and in her still-young understanding of the world.

Music and lyrics

The opening track, "Mine", was released as the lead single from the album. Swift explained that the uptempo country pop song was about her tendency to run from love. Critics praised the song, although some called it "formulaic" and reminiscent of her earlier work. "Sparks Fly" was written by Swift when she was sixteen, prior to her debut in the music scene, and was first performed during one of her concerts in 2007. The song's lyrics were revised several times, and the banjo that was originally played on the track was removed. Swift explained that the song was about "falling for someone who you maybe shouldn't fall for, but you can't stop yourself because there's such a connection and chemistry." "Back to December" is the third track and was released as the second single from the album. One of two songs on the record that incorporate an orchestra, it received positive reviews from critics, who regarded it as one of the highlights of Speak Now. Critics have speculated that the song is Swift's apology to her ex-boyfriend Taylor Lautner. The title track follows, released at first as a promotional single. The upbeat country-pop song relies on acoustic guitar and is a narrative from the perspective of a person who crashes her former love's wedding in an attempt to win him back.
"Dear John", the fifth track, clocks in at six minutes and forty three seconds, making it the longest song on the album, and the longest song ever released by Swift. The song is driven mainly using guitars and an organ, with bass, drums, piano, and tambourine entering the song later. "Dear John" is an "open letter" to an ex-boyfriend, who is speculated to be John Mayer, whom Swift dated from late 2009 to early 2010. "Dear John" discusses manipulation and betrayal by a loved one. The Grammy-winning song "Mean" is the sixth track of the album, regarded by critics as one of her most country-sounding songs. The song's lyrical content addresses those who question Swift's ability to sing. The pop-oriented song "The Story of Us" followed, relating the awkwardness that takes place between two people after they break up. The song has been described as being pop punk with vibrant beat, electric guitars and a fast-paced chorus. "Never Grow Up" is an acoustic guitar ballad addressed to a young child from Swift, feeling alone as she spends her first night in a new apartment of her own. Swift explained that the song is about "the fact that I don't quite know how I feel about growing up".
The power ballad "Enchanted" serves as the ninth track of the album. Lyrically, the song addresses Swift's attraction to a guy while not knowing if her instant infatuation is at all reciprocated. Swift wrote the song in her hotel room after meeting a man in New York. She deliberately used the word ‘wonderstruck’ because the person had used the word one time in an e-mail and so he would know. The song has a length of five minutes and fifty two seconds, thus making it the third-longest song in the album. "Better than Revenge", like "The Story of Us", is a pop punk song, and is one of Swift's vengeance songs speculated to be aimed at Camilla Belle, the young actress Joe Jonas pursued after breaking up with Swift. Critics and listeners compared the song to the works of alternative rock band Paramore. "Innocent" is written in response to Kanye West's contretemps at the previous year's MTV Video Music Awards. The song is about someone who has lost their path in life, but whose "string of lights are bright to me." "Haunted" is a dramatic song opening with violins and other string instruments, and it is the second song on the album to feature an orchestra. The song is about the aftermath of a break up and involves Swift demanding that the man "finish what he started."
"Last Kiss" is a country ballad that Swift explained as "sort of like a letter to somebody." The song is rumored to be about Joe Jonas. The song clocks six minutes and seven seconds, making it the second-longest song on the album. The closing track, "Long Live", is about her band and her fans. The lyrics look towards the future with hope as Taylor reflects and wonders about how her story will be told some day. Swift remarked that "this song for me is like looking at a photo album of all the award shows, and all the stadium shows, and all the hands in the air in the crowd. It's sort of the first love song that I've written to my team."

Release and promotion

Speak Now was released worldwide on October 25, 2010 by Big Machine Records. It was made available for digital download by the iTunes Store. The album's official cover was premiered through Us Weekly on August 18, 2010. It was also released on vinyl LP on November 22, 2010. On December 20, 2010 a karaoke version of the album was released featuring the album as a CD+G and a DVD. A special limited edition smoke colored vinyl LP was released on Black Friday in November 2018.

Marketing

Swift performed the song "Innocent" at the 2010 MTV Video Music Awards on September 12, 2010. Some of the tracks were previewed in advance of the release date: "Speak Now" on October 4, "Back to December" on October 11, and "Mean" on October 18, 2010. These three were subsequently released to the iTunes Store the following day, respectively. Additionally, "The Story of Us" was previewed October 22, 2010, through Comcast on-demand and XfinityTv.com. "Speak Now" debuted on the Billboard Hot 100 at number eight and on the Billboard Hot Country Songs chart at number sixty the week of October 11, 2010, selling 217,000 digital downloads. "Back to December" debuted at number six on the Billboard Hot 100, with 242,000 digital downloads. "Mean" debuted at number 11 on the Billboard Hot 100 with 163,000 downloads. All fourteen songs on the standard edition of the album have charted on the Billboard Hot 100, with ten tracks debuting the week of the album's release. The highest-charting of these was "Sparks Fly" at number seventeen with 113,000 downloads.
On July 15, 2011, Swift's official website announced that she had partnered with Elizabeth Arden to launch a fragrance, which was released in October 2011. The fragrance's name, "Wonderstruck", is a reference to the song "Enchanted". The fragrance made its in-store appearance on November 16, 2011. On November 8, 2011, Swift released two more promotional singles from the album, "If This Was a Movie" and "Superman", both were made available for digital download by iTunes.
"Haunted", along with the promotional releases, charted on the Billboard 100 at number ninety-eight and Billboard Hot Digital Songs at number seventy-one.

Tour

To promote the album – a tour – entitled the Speak Now World Tour was announced on November 23, 2010 by Billboard. The tour began with a six-day leg in Asia, from February 9 to 21, 2011. The tour then ventured in Europe during the month of March, before Swift began the North American leg of the tour on May 21, 2011. The North American leg ended in New York City on November 22, 2011, with a total of 80 shows. The tour extended into 2012 in Oceania.
Critics have praised the tour, with Billboard.com stating that "Swift's two-hour production was an overwhelming experience. There's an enormous amount of detail that worked to make the Speak Now Tour a sort of next step in country concert presentation....it blended the pacing, the music and the artist's personality in a way that transfixed." The Korean Focus Times praised it by saying: "Taylor Swift charms Korea in style, radiant...with pitch-perfect and sincere vocals. The dedication of the fans present was boundless, the cheers of the crowd were sometimes louder than the music itself." The New York Times claimed the tour "went off, as did every number, with clockwork professionalism and thousands of voices singing along and screaming between the lines. Ms. Swift, 22, is their superstar....her songs are taut, tuneful narratives."
On August 10, 2011, Swift released a music video for "Sparks Fly", which featured clips taken from four different locations of the tour, which includes one from the show in Newark, New Jersey. The footage with the rain was captured during one of the summer shows at Gillette Stadium in Foxboro Massachusetts. A live album of the tour was released on November 21, 2011. The DVD and Blu-ray included with the CD feature all seventeen song performances taken from the North American leg of the tour.

Critical reception

At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 77, based on 20 reviews, indicating "generally favorable reviews". AllMusic's Stephen Thomas Erlewine commended Swift's mature lyrics and stated, "she writes from the perspective of the moment yet has the skill of a songwriter beyond her years". Ann Powers of the Los Angeles Times wrote that "she makes memorable music by honing in on the tiny stuff: the half-notes in a hummed phrase, the lyrical images that communicate precisely what it's like to feel uncomfortable, or disappointed, or happy". Rudy Klapper of Sputnikmusic called it "the best pop record of the year". Jon Caramanica of The New York Times called Speak Now a "bravura work of nontransparent transparency... the most savage of her career, and also the most musically diverse. And it's excellent too, possibly her best".
Music critic Robert Christgau said that, although the songs are "overlong and overworked", they "evince an effort that bears a remarkable resemblance to care—that is, to caring in the best, broadest, and most emotional sense". Dave Heaton of PopMatters observed "a richer array of narratives and even more songs about that process of turning your life into a narrative". Theon Weber of The Village Voice perceived Swift's songwriting strength as "not confessional, but dramatic" and stated "Like a procession of country songwriters before her, she creates characters and situations—some from life—and finds potent ways to describe them". Weber described the album's songs as "iceberg songs" and elaborated on how Swift's talent grows "in proportion" to her artistic freedom:
In a mixed review, Allison Stewart of The Washington Post called the album "ridiculously entertaining a lengthy, captivating exercise in woo-pitching, flame tending and score-settling", but found it "long: 14 wordy, stretched-thin, occasionally repetitive songs". Slant Magazines Jonathan Keefe found Swift's singing "technically poor" and her lyrics "generally lack the variety and sophistication of her compositions", which he called "expertly crafted pop music".

Year-end lists

Several music critics and publications included Speak Now in their year-end list. The album was ranked number thirteen on Rolling Stones year-end best albums list for 2010. About.com listed Speak Now as the best pop album of 2010, calling it "a highly personal, intimate musical document that pulls listeners in with both humor and grace". Allison Stewart of The Washington Post named the album the tenth best of 2010, and The New York Times Jon Caramanica ranked Speak Now number two in his top ten albums list, stating that "her songs are more diverse, her images more severe, her blade sharper." Jim Malec of American Noise ranked Speak Now number six on his Top 10 Country Music Albums of 2010 and named it the "most courageous" release of 2010. PopMatters ranked it at number five on its list of the best country albums of 2010, while The Boot ranked it at number two on its top ten country albums of the year.

Retrospective lists

In June 2012, Speak Now was included in the "50 Best Female Albums of All Time" list by Rolling Stone, ranking at number 45. In 2019, Billboard ranked the album at number 51 on its "The 100 Greatest Albums of the 2010s" list, while Cleveland.com placed it at number 71. Billboard also named Speak Now the best country album by a female artist of the 2010s decade, and second overall, and stated that the album was "as raw as she ever got". Speak Now was named the fourth-best country album of the 2010s by Taste Of Country, and the fifth-best by PopMatters. In 2020, Spin placed the album at number 37 on its list of "The 101 Best Albums of the 2010s".

Accolades

Speak Now scored several wins at award ceremonies. The album was nominated in 2011 Juno Awards for International Album of the Year. It received nominations in 2011 Billboard Music Awards, including Top Billboard 200 Album and Top Country Album and won the latter. Speak Now was nominated for Grammy Award for Best Country Album at the 2012 Grammy Awards and won the Best Country Solo Performance and Best Country Song for her song "Mean". The album was also nominated for Album of the Year in Academy of Country Music Awards, Country Music Association Awards, and American Country Awards, and won the favorite country album in American Music Awards of 2011.
YearOrganizationAwardResult
2010Guinness World RecordsFastest Selling Digital Album by a Female Artist
2011Academy of Country Music AwardsAlbum of the Year
2011American Country AwardsAlbum of the Year
2011American Music AwardsFavourite Country Album
2011Billboard Music AwardsTop Country Album
2011Billboard Music AwardsTop Billboard 200 Album
2011Canadian Country Music AssociationTop Selling Album
2011Country Music Association AwardsAlbum of the Year
2011Juno AwardInternational Album of the Year
2012Grammy AwardsBest Country Album

Commercial performance

Speak Now debuted at number one on the US Billboard 200 chart, selling 1,047,000 copies in its first week of release. It was just the 16th album in United States history to sell one million copies in a single week. Of the 1,047,000 copies sold in the first week, 769,000 were physical CDs and 278,000 were digital downloads. It was then the second biggest debut ever for a female artist, the second biggest ever by a country album, the biggest in five and one half years, and the biggest of 2010. Speak Now also set a new record for the biggest one-week sales tally for an album by a female country artist, surpassing Shania Twain's Up!. It is Swift's second US number-one album. In its second week on the Billboard 200, the album remained at number one and sold 320,000 copies. It dropped to number two and sold 212,000 copies in its third week. In its fourth week, Speak Now dropped to number nine and sold 146,000 copies. In its fifth week, it rose to number four and sold 241,000 copies. Speak Now returned to the top spot on its eighth week with over 259,000 copies sold. The album was able to top the Billboard 200 again on the succeeding three weeks, giving a total of six non-consecutive weeks at number one. After only 10 weeks in release, Speak Now became the third best-selling album of 2010 in the United States, with sales of 2,960,000 copies. The album had sold 681,000 digital copies as of January 2012, making it the tenth best selling digital album of all time. It spent 13 weeks at number-one on the Billboard Top Country Albums chart, and spawned two number-one hits on the Billboard Hot Country Songs: "Sparks Fly" and "Ours".
As of December 11, 2017, Speak Now is certified 6× Platinum by Recording Industry Association of America, for selling over 6 million units in the US, making it her fifth album to reach the milestone, following Taylor Swift, Fearless, Red and 1989. As of July 2019, it has sold 4.68 million pure copies in the country. All fourteen songs on the album and three bonus tracks have charted on the US Billboard Hot 100, eleven of them charted concurrently making Swift just the third artist in history and first female artist to have over ten concurrent Hot 100 hits. Speak Now is also the only album in history to spawn seventeen Hot 100 hits, producing four top 10, seven top 20, and nine top 30 entries on the chart.
Speak Now also garnered success outside the US. The album entered at number one on the Canadian Albums Chart, selling 62,000 copies. It stayed at the top spot on its second week and was later certified triple platinum by the Music Canada for shipments exceeding 240,000 copies. Speak Now also debuted at number one on Australian Albums Chart, became Swift's first number one album in Australia. It was later certified triple platinum by Australian Recording Industry Association. The album topped the New Zealand Albums Chart for two weeks and was certified Platinum by the Recording Industry Association of New Zealand. Speak Now also charted within the top ten in five more countries including the United Kingdom where it debuted at number six on the Top 40 Albums chart and has been certified Gold by the British Phonographic Industry.
In the United States, "Mean" has sold 2.5 million copies as of July 2019, while as of November 2017 "Mine" has sold 2.3 million copies, "Back to December" has sold 2 million copies, "Ours" has sold 1.5 million copies, and "Sparks Fly" has sold 1.1 million copies.

Deluxe edition

A deluxe edition was released exclusively to the Target Corporation and features an alternate cover, with Swift in a red dress instead of the standard edition's violet. It was released on the same day as the standard edition and includes three additional tracks, two acoustic songs, a pop remix of "Mine", and 30 minutes of enhanced video content: the music video for "Mine", as well as behind-the-scenes footage of its production. The Target deluxe edition was made available for digital download on Scattertunes. A deluxe edition was also released internationally featuring the same three bonus songs, acoustic songs and behind the scenes feature from the deluxe edition at Target. The international deluxe edition contains the US versions of "Mine", "Back to December", and "The Story of Us", and the pop mix video for "Mine". On November 8, 2011, the three bonus songs were released individually as promotional singles on iTunes and Amazon.com and the bonus remixes were released individually as singles on iTunes. On January 17, 2012, the Target exclusive deluxe edition was released to other retail stores.

Track listing

Credits adapted from the album's liner notes.
Notes
Credits for Speak Now adapted from liner notes.
Musicians
Production

Weekly charts

Year-end charts

Decade-end chart

All-time chart

Certifications