The South SlavicBible Institute was established in Urach in January 1561 by Baron Hans von Ungnad, who was its owner and patron. Ungnad was supported by Christoph, Duke of Württemberg, who allowed Ungnad to use his castle of Amandenhof near Urach as a seat of this institute. Baron Ungnad was interested in Protestantproselytism propagated by Primož Trubar and attended the session of German theologians held in Tübingen in 1561. At that occasion Ungnad, probably instructed by Duke Christoph, agreed that he would take responsibility for publishing Slavic books. Within the institute, Ungnad set up a press which he referred to as "the Slovene, Croatian and Cyrillic press". The manager and supervisor of the institute was Primož Trubar. The books they printed at this press were planned to be used throughout the entire territory populated by South Slavs between the Soča River, the Black Sea, and Constantinople. Trubar intended to use the books to spread Protestantism among Croats and other South Slavs. For this task, Trubar engagedStjepan Konzul Istranin and Antun Dalmatin as translators for Croatian and Serbian. The Cyrillic text was the responsibility of Antun Dalmatin. The type for printing the Cyrillic-script texts was cast by craftsmen from Nuremberg. The first attempt to use it failed, and the type had to be reconstructed. In 1561 in Tübingen three small books were printed in Croatian in the Glagolitic script. The same books were also printed in Ulach in Serbian with the reconstructed Cyrillic type. Juraj Juričić worked as a copy reader at the institute from 1562 to 1563. The language used by Dalmatin and Istranin was based on the northern-Chakavian dialect with elements of Shtokavian and Ikavian. People from the institute, including Trubar, were not satisfied with Dalmatin and Istranin's translations. Trubar admonished the two in heated correspondences about the correctness of the language they used even before the first edition translated by Dalmatin and Istranin was published, and immediately thereafter. For a considerable amount of time, the institute tried to employ a certain Dimitrije Serb to help Istranin and Dalmatin, but without success. Eventually, they managed to employ two Serbian Orthodox priests - Jovan Maleševac from Ottoman Bosnia and Matija Popović from Ottoman Serbia. The institute and its press were operational until Ungnad died in 1565.
