Sotheby's International Realty


Sotheby’s International Realty is a luxury real estate brand founded in 1976 by the Sotheby's Auction House. Sotheby's International Realty operates as a franchise focusing on brokering and marketing of residential luxury real estate.
As of 2018, the Sotheby's International Realty network has more than 19,000 sales associates in 990 offices in 72 countries and territories worldwide.

Franchise system

In February 2004, Realogy, a real estate franchising and broker, relocation, and settlement services provider, entered into a long-term strategic alliance with Sotheby’s. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Franchises in the system are granted to brokerages and individuals meeting Realogy's qualifications. The franchisor supports its agents with of operational, marketing, recruiting, educational, and business development resources.
In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings. Subsequent focused marketing websites include waterfront, golf, ski, and historic properties.

Reside magazine

The company publishes Reside, a semi-annual real estate and lifestyle magazine, which won the Hermes Platinum Award for creative excellence and outstanding design and editorial in 2009.