Dating back to 1824, the term social justice refers to justice on a societal level. From the early 1990s to the early 2000s, social-justice warrior was used as a neutral or complimentary phrase, as when a 1991 Montreal Gazette article describes union activistMichel Chartrand as a "Quebec nationalist and social-justice warrior". Katherine Martin, the head of U.S. dictionaries at Oxford University Press, said in 2015 that "ll of the examples I've seen until quite recently are lionizing the person"., the Oxford English Dictionary had not done a full search for the earliest usage.
Pejorative meaning
According to Martin, the term switched from primarily positive to negative around 2011, when it was first used as an insult on Twitter. The negative connotation has primarily been aimed at those espousing views adhering to social progressivism, cultural inclusivity, or feminism. Scott Selisker, writes in New Literary History that the SJW is often criticised as the "stereotype of the feminist as unreasonable, sanctimonious, biased, and self-aggrandizing". Use of the term has also been described as attempting to degrade the motivations of the person accused of being an SJW, implying that their motives are "for personal validation rather than out of any deep-seated conviction". Allegra Ringo in Vice writes that "in other words, SJWs don't hold strong principles, but they pretend to. The problem is, that's not a real category of people. It's simply a way to dismiss anyone who brings up social justice." The term's negative use became mainstream due to the 2014 Gamergate controversy where it emerged as the favored term of Gamergate proponents and was popularized on websites such as Reddit, 4chan, and Twitter. Gamergate supporters used the term to criticise what they saw as unwanted external influences in video game media from progressive sources. Martin states that "the perceived orthodoxy has prompted a backlash among people who feel their speech is being policed". In Internet and video game culture the phrase is broadly associated with a wider culture war that also included the 2015 Sad Puppies campaign that affected the Hugo Awards. In August 2015, social justice warrior was one of several new words and phrases added to Oxford Dictionaries.