Sno Balls are cream-filled chocolate cakes covered with marshmallow frosting and coconut flakes formerly produced and distributed by Hostess and currently owned by private equity firmsApollo Global Management and Metropoulos & Co. Sno Balls are usually pink; however, they were also available in chocolate, lemon, white, green, blue and other colors, depending on the holiday. They come in packages of two and were sold at many convenience and grocery stores in the United States. A similar cake, called a "Snowball", is often sold at supermarkets in the United Kingdom; these cakes are typically covered in desiccated coconut, but are typically brown rather than pink, because they may have chocolate on their outside. At Halloween they come in the color green and are called Glo Balls.
History
Sno Balls were first introduced in 1947. Hostess attributes their initial popularity to Americans being released from the flour and sugar rationing during World War II. Originally, the cakes were colored white and lacked the crème filling. The crème filling was added in 1950. A little later the pink coloring was added to the shredded coconut in one of the two cakes in each package, but eventually the company decided that it was more efficient to have both cakes the same color, and they decided to color both cakes in each package pink. Other colors besides pink were sold at particular times of the year, including:
In television and movie references, Sno Balls are often used as an emblematic "junk food," or as a means of communicating caring from one person to another.
In the 1990 movieCatchfire, Jodie Foster plays a character, Anne Benton, who is obsessed with Sno Balls, so the character Milo, played by Dennis Hopper, surprises her one morning by covering the bed with dozens of pink Sno Balls.
In the 1997 movieCon Air,the protagonist, Cameron Poe narrates a letter to his wife, in which he says: "I got your package. Those pink coconut things have made me quite popular. Met a guy just the other day - Baby-O. He sure does love 'em."The video shows a package of Hostess Sno Balls in the care package she sent him, and a few seconds later, a pink Sno Ball being passed through prison bars from one inmate to another.
In the 1999 film The Straight Story, Dorothy is seen sunbathing and eating a Sno Ball.
In the X-Files episode "Tempus Fugit", Fox Mulder and Dana Scully are eating at a restaurant; Mulder has arranged for the restaurant staff to sing "Happy Birthday To You" to Scully while delivering a pink Sno Ball with a sparkler on it to her at their table.
In the sitcom Cheersseason 9, episode 25, "Rat Girl", Woody Boyd announces that "Sno Balls are better because they're bite-sized" and proceeds to stuff the entire cake into his mouth.
In Gilmore Girlsseason 4, episode 9, Lorelai Gilmore and Jason Stiles go on a date at a grocery store.Jason says he was curious about Sno Balls and had never tried them before. He says: "You wouldn't be curious about pink marshmallow coconut balls? Who makes these? How did the decision to dye the coconut pink occur? Why are they shaped like a chest? Is there any dessert on the face of the planet that could stimulate this much debate?” A few seconds later, Jason asks Lorelai: “Watch my Sno Balls please,” to which she responds: “Not on the first date, Mister.”
In the movie Hurlyburly, the character Mickey finds and brings up some Sno Balls, as a healthier alternative to the bolivian cocaine breakfast, which Eddie and Phil are having.
In the movie Zombieland, the character Tallahassee is a fan of Twinkies, but not Sno Balls.When Tallahassee and Columbus happen upon a Hostess truck run off the road, they open the back of the truck in search of a Twinkie for Tallahassee. When they open the truck, packages of Sno Balls tumble out the truck's doors.
In The Hot Chick, Jessica tells her friend April that she is a "binger" for eating a Sno Ball and that "this is going to go straight to your ass." Jessica then takes a bite out of April's Sno Ball. Later, when Jessica finds herself in a man's body, Jessica and April meet in an empty stadium, where April is sitting on the bleachers eating a Sno Ball.Jessica admonishes April: "What did I tell you about these things? They'll go straight to your ass!" April proceeds to spray Jessica with pepper spray, and Jessica slips on the Sno Ball and tumbles down the bleachers.
