Smash Hits featured the lyrics of latest hits and interviews with big names in music. It was initially published monthly, then went fortnightly. The style of the magazine was initially serious, but from around the mid-1980s onwards became one of ever-increasing irreverence. Its interviewing technique was novel at the time and, rather than looking up to the big names, it often made fun of them, asking strange questions rather than talking about their music. Created by journalist Nick Logan, the title was launched in 1978 and appeared monthly for its first few months. He based the idea on a songwords magazine that his sister used to buy, but which was of poor quality. His idea being to launch a glossy-looking magazine which also contained songwords as its mainstay. The publisher was Emap, which was a small-time publisher based in Peterborough and the magazine was originally titled Disco Fever, before they settled on Smash Hits. Smash Hits editors were not actually journalist but employees and some popstars and their editorial were often found to be made up such as that of Neil Tennant of the Pet Shop Boys and Mike Soutar however a few went on to launch a career in journalism including Radio Times editor Mark Frith. Other writers have included Dave Rimmer, Mark Ellen, Steve Beebee, Chris Heath, Tom Hibbert and Miranda Sawyer. The magazine was also available in Continental Europe, especially in Germany where the issues could be bought at train stations or airports, whilst the title was licensed for a French version in the 1990s. There were other licensed versions in the magazine's history. In 1984, an Australian version was created and proved just as successful for that new market as the original had back in Britain, whilst in the United States, a version was published during the 1980s under the title Star Hits, drawing articles from the British version. It was published by Emap, who also use the name for one of their digital television services, and for a digital radio station. The brand also covered the annual Smash Hits Poll Winners Party, an awards ceremony voted for by readers of the magazine. The magazine's sales peaked during the late 1980s. In the early part of the decade it was regularly selling 500,000 copies per issue, which had risen to over one million by 1989. Sales began to drop during the 1990s and by 1996 it was reported that sales were dropping roughly 100,000 per year. By the time of its demise, it was down to 120,000.
Final years of publishing
In the 1990s, the magazine's circulation slumped and it was overtaken by the BBC's spin off magazine Top of the Pops. Emap's other biweekly teen magazine of the period Big! was closed and this celeb focus was shifted over to Smash Hits, which became less focused on teen pop and more of an entertainment magazine. The magazine also shifted size a number of times in subsequent relaunches including one format that was as big as an album with songwords to be clipped out on the card cover. Television presenter and journalist Kate Thornton was editor for a short time. In February 2006, it was announced that the magazine would cease publication after the February 13 edition due to declining sales. The digital music video channel, digital radio, and website services still continue. In July 2009, a one-off commemorative issue of the magazine was published as a tribute to singer Michael Jackson. Further one-off specials were released in November 2009, December 2010 and November 2019, the latter was a free magazine at certain London Underground stations to mark the debut of Martin's West End musical& Juliet.
Editors
"Chris Hall"
Ian Cranna
David Hepworth
Mark Ellen
Steve Bush
Barry McIlheney
Richard Lowe
Mike Soutar
Mark Frith
Kate Thornton
Gavin Reeve
John McKie
Emma Jones
Lisa Smosarski
Lara Palamoudian
Compilation albums
licensed the brand for a number of compilation albums, including a tie in with the Now That's What I Call Music brand for Now Smash Hits, a retrospective of the early 1980s.
Australian edition
The Australian edition of Smash Hits magazine began in November 1984 as a fortnightly. The magazine blended some content from the parent publication with locally generated material. Australian Smash Hits was originally published by Fairfax Magazines and was later purchased by Mason Stewart Publications. Over the years it became a monthly and then a bi-monthly. In 2007 the magazine retailed for A$5.95 Inc. GST and NZ$6.50. On 30 March 2007 it was announced that the Australian edition would cease publication due to low readership. The editor at that time was Emma Bradshaw. The issue that was scheduled to be released on 9 May 2007 was cancelled.
