Silverman began his career by working for his father. In 1903, he became a journalist for the Daily America and wrote under the pen name "The Man in the Third Row". After the Daily America dissolved, he later joined the New York-based The Morning Telegraph but was fired in 1905 for a notice on a new sketch played by Mrs. Stuart Robson at Proctor's 58th Street theatre where the review mentioned the sketch was n.g.. He was not aware that Mrs. Robson had given the Telegraph an advertising contract for $50. Despite suggesting that since the sketch was n.g., that might make the contract n.g., too, as Mrs. Robson wouldn't advertise what she couldn't play, the owner did not like the suggestion. Silverman decided that he would have to start his own paper in order to be able to tell the truth. With a loan of $1,500 from his father-in-law, Alderman George Freeman of Syracuse, he launched trade newspaper Variety as the publisher and editor. He passed the editorship to Abel Green in 1931 but remained as publisher until his death soon after launching the magazine Daily Variety. During the course of his career, Silverman was known as the "oracle of show business, the sworn foe of grammar, and the man who never let anyone pay a check." In 1934, he headed a list in Time magazine of the "ten modern Americans who have done most to keep American jargon alive". In 1920, Silverman purchased an old brownstone building at 154 West 46th Street in New York, which became the company's headquarters until its sale and demolition in 1988. In 1922, Silverman acquired the entertainment newspaper the New York Clipper.
Personal life, death and legacy
Silverman married Harriett Freeman in 1889.. They lived at The Langham at 135 Central Park West in Manhattan. Silverman suffered from a bronchial condition and had travelled to California for the past two winters before his death for health reasons. Silverman died on September 23, 1933 at the Ambassador Hotel in Los Angeles from a lung hemorrhage. He was 60 years old. His body was found by casting director Ben Piazza and the editor of Daily Variety, Arthur Ungar, who suffered a mild heart attack on finding the body. His funeral was held at Congregation Emanu-El of New York on September 28, 1933. His son Sidne Silverman, known as Sid or "Skigie", succeeded him as publisher of both publications. His grandson son, Syd, became the third publisher of Variety. Silverman was the subject of a biography by Dayton Stoddart in 1941.
