Shore Fire Media


Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture. According to Variety, in 2017, Shore Fire Media had the largest number of Grammy Award nominations, with 21 nominations for 2018, of any public relations firm.

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant.
Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity. In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue. She has had a long-standing relationship with musician Bruce Springsteen as his publicist.
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events. Other clients include entertainers, content creators, authors, comedians, apps and services, non-profit organizations, and trade associations, as well as health and lifestyle brands.
The New York Observer named Shore Fire one of "the most powerful entertainment and media PR firms of 2018". Shore Fire also appeared on the Observer’s "Power List 50" of New York's top public relations firms in 2013, 2014, and 2015 and was listed as the city's top arts/culture/media firm by the publication in 2016.
In 2013, Shore Fire opened an office in Nashville, Tennessee.
In January 2018, Shore Fire opened an office in Los Angeles, California, led by Ally Norton.

Notable campaigns

Shore Fire Media has run public relations campaigns for musicians such as Bruce Springsteen, Zac Brown Band, Bon Iver, Lana Del Rey, and Elvis Costello. Other current and past music clients have included Carole King, Bonnie Raitt, and St. Vincent, as well as Summerfest, Brooklyn Bowl, and.
In July 2002, the company gained recognition with the launch of the Bruce Springsteen and the E Street Band's The Rising. Shore Fire Media initially released less than ten copies to selected listeners before the release, as compared to the industry standard of releasing hundreds of promos, in an effort to thwart online sharing of the album.
Other companies and non-profits Shore Fire Media has worked with include A2IM, Intelligence Squared, and Downtown Music Publishing.

Selected roster