Shock jock


A shock jock is a type of radio broadcaster or disc jockey who entertains listeners or attracts attention using humor and/or melodramatic exaggeration that some portion of the listening audience may find offensive. The term is usually used pejoratively to describe provocative or irreverent broadcasters whose mannerisms, statements and actions are typically offensive to many members of the community. It is a popular term, generally used within the radio industry. A shock jock is considered to be the radio equivalent of the tabloid newspaper, for which entertaining readers is as important as, or more important than, providing factual information. Within the radio industry, a radio station that relies primarily on shock jocks for its programming is said to have a hot talk format.
Confusingly, the term has been used in two broad contexts:
  1. The radio announcer who deliberately makes outrageous, controversial, or shocking statements, or does boundary-pushing stunts to improve ratings.
  2. The political radio announcer who has an emotional outburst in response to a controversial government policy decision.

    Background

The idea of an entertainer who breaks taboos or who is deliberately offensive is not a new one. Blue comedians have existed throughout history; notoriously offensive performers. African-American Ralph Waldo Petey Greene, who started broadcasting in 1966, has been called the original radio shock jock by some, although the term was not used until 1986, two years after Greene's death. Greene was an influence on Howard Stern, whose radio shows in the 1980s led to the first widespread use of the term "shock jock".
Shock jocks also tend to push the envelope of decency in their market, and may appear to show a lack of regard for communications regulations regarding content. But nearly all American broadcasters have strict policies against content that is likely to draw indecency forfeitures, and air personalities are often contractually obligated to avoid broadcasting such content. Indecency fines are, in fact, rarely issued by U.S. regulators—no broadcaster has been issued a forfeiture for indecent content since 2003, although several earlier cases are in appeals court. Popular envelope-pushing subjects for shock jocks include sexual and/or scatological topics, or just unabashed innuendo. Shock jocks may have sex workers as guests.
Many shock jocks have been fired as a result of such punishments as regulatory fines, loss of advertisers, or simply social and political outrage. On the other hand, it is also not uncommon for such broadcasters to be quickly rehired by another station or network. Shock jocks in the United States have been censored under additional pressure from the United States government since the introduction of the Broadcast Decency Enforcement Act of 2005, which increased the fines on radio stations for violating decency guidelines by nearly 20 times.

Notable incidents

North America