Sheffield Arena


FlyDSA Arena is a multi-purpose arena located in Sheffield, England. It is situated near Meadowhall and lies between Sheffield city centre and Rotherham town centre.
Opened in 1991, it is used for concerts and sporting events, and is also home to the Sheffield Steelers ice hockey club. Attendance for all events at the venue has totalled around 14 million since its opening. It has a maximum capacity of 13,600.
During the COVID-19 pandemic in the United Kingdom, the FlyDSA Arena car park is being utilised as a drive-through phlebotomy service operated by Sheffield Teaching Hospitals NHS Foundation Trust, the first of its kind in the country. This allows patients to attend for routine blood tests from within the isolation of their cars, reducing the requirement for patients to attend GPs or hospital clinics. The drive-through phlebotomy service opened on 8 April 2020 for patients with underlying health conditions, and was expanded to become available to all patients in the Sheffield area on 27 April.

History

Constructed at a cost of £34 million, it was opened by Queen Elizabeth II on 30 May 1991 as Sheffield Arena. The first concert took place that evening, Paul Simon playing as part of his "Born at the Right Time" tour. The arena then took on the role of Gymnastics Hall for the 1991 World Student Games which were held in the city and which prompted the investment in, and development of, both the arena and nearby Don Valley Stadium.
Since the venue opened in 1991 the arena has averaged 122 shows a year with over 650,000 customers passing through the doors each year.
The Arena was the location of the infamous Labour Party Sheffield Rally during the 1992 United Kingdom general election which was widely criticised for being prematurely triumphalist.
The arena was renamed Hallam FM Arena in 2002, but returned to its original name from 1 November 2007. On 9 August 2010, Sheffield Arena was officially renamed Motorpoint Arena Sheffield, after the Derby based car sales company invested £1 million to rename the venue. In August 2015 the arena was once again rebranded as Sheffield Arena, however in September 2017 nearby Doncaster Sheffield Airport began sponsoring the arena giving it a rebrand, FlyDSA Arena.
The arena underwent a major renovation installing a new roof, doors, seats, lighting, catering and toilet facilities in July 2013
In 2013 the arena was ranked as the 18th most popular arena in the world and this was in the year that the building was closed for over 2 months to enable the multi-million pound refurbishment of the venue. More recently, in 2019, Pollstar ranked the arena at 65th worldwide and 7th in the UK as part of their 'Top 200 Arena Venues'
with 311,125 tickets sold, up 5 places from 70th in 2018.

Events

Music

Sheffield's own Arctic Monkey's broke the Arena ticket sales records when they instantly sold out over 13,600 tickets for their date are the arena in November 2013. The previous record of 13,300 was held by fellow Sheffield band Pulp in December 2012.
The venue's record attendance for a seated music concert is currently held by Little Mix when 12,485 customers attended their Get Weird Tour Saturday 23 April 2016.

Comedy

The arena is a regular venue for some of the world's best known Comedians such as Russell Brand, Lee Evans, Jack Whitehall, Eddie Izzard and Peter Kay who in 2011 played the arena for 5 nights running with all shows selling out within hours of going on sale. In June 2018 Michael McInytyre broke the venue's record attendance for a seated comedy show when his Big World Tour played the FlyDSA Arena on Saturday 23 June 2018 in front of 12,347 fans

Sheffield Steelers

The arena is the home to the city's Elite Ice Hockey League team, the Sheffield Steelers, who began to play at the arena in 1991. Whilst the standard capacity for ice hockey at the arena is around 9,300, the Steelers have recorded crowds of over 10,000 in the building with extra seating being installed at the venue. In 2019 the Steelers were the highest ranked team in the UK in terms of attendance and 35th in Europe drawing an average crowd of 6,045 to the arena.
The first ever competitive Sheffield Steelers game at Sheffield Arena took place on Sunday 6 October 1991, when the Steelers were held to a 3–3 draw against Chelmsford Chieftains in front of 300 spectators. However, the first Ice Hockey game played at the Sheffield Arena took place on Thursday 26 September 1991 when Durham Wasps beat a Sheffield Steelers select 7–1 to win the World Leisure Cup. Durham's Rick Brebant scored the first goal at 2:18 in front of an estimated crowd of 2,000.
In February 2020 it was announced that the arena had secured planning permission to install a new 22-ton machine to make production of the ice surface more cost-effective and environmentally friendly.

Disney On Ice

holds the record for the most performances & customers of any touring show to perform at the Arena. Feld Entertainment has promoted the show every year since the building opened over November/December, as of 2013 there has been 260 performances seen by 1.3 million customers.

Other events

The arena was the location for the Labour Party's 1992 Sheffield Rally. Attended by over 10,000 party members and the entire shadow cabinet. Held just before that year's general election, which Labour was widely expected to win, the event is often seen as a factor in the party's defeat. While the event was seen as a success to those within the hall, many commentators, and Labour politicians, viewing it as triumphalist in nature. However, it has also been asserted that the event had negligible impact on the outcome, with a fall in the party's support having already occurred.
TV shows such as The X Factor, Britain's Got Talent, Strictly Come Dancing and Dancing on Ice visit the arena every year as part of their tours.
The arena has hosted major special high-profile events, including The International Indian Film Academy Awards, which took place on Saturday, 9 June 2007 and was broadcast live around the world. This included a season hosted by the city of Sheffield and nearby Leeds. Also, in 2009, the arena hosted the annual BBC 1Xtra concert and the 2009 BBC Sports Personality of the Year.
The arena has hosted major boxing events such as when Joe Calzaghe first won his WBO world title here on 11 October 1997 against former world champion Chris Eubank. On the same bill Sheffield born Naseem Hamed defended his WBO title against Jose Badillo. On 26 November 2005 Ricky Hatton extended his unbeaten record to 40–0, defending his IBF and Ring Magazine Junior Welterweight world titles and winning the WBA belt by 9th-round knockout against Carlos Maussa. Sheffield fighter Clinton Woods also defended his IBF light-heavyweight title against Mexican Julio César González on two occasions, winning on points both times. Kell Brook has had many fights here, his most notable being a fourth-round knockout victory of Vyacheslav Senchenko.
The Great Britain men's national basketball team played a test match against Portugal in that arena in preparation for the 2012 Olympics.
As well as being home to the Sheffield Steelers the venue has also hosted other ice hockey events such as the 2019 Super Series between USA and Canada featuring many ex-NHL stars and has acted as a neutral site for the EIHL Challenge Cup final
The arena has hosted many professional wrestling events held by companies including WWE, NXT and 5 Star Wrestling over the years dating as far back as the WWE UK Rampage events in 1992 and 1993
Since 2007, it has played host to the Premier League Darts.
Every year students from both Sheffield Hallam and The University of Sheffield assemble to watch the final game of their varsity play out as both universities ice hockey teams play and the stadium fills to capacity.

Management

The arena is owned by Sheffield City Trust, an independent charity, and managed under contract by the US media company Live Nation UK.

Transport

Road

The arena is easily accessible by road with the nearest motorway junctions being Junction 34 of the M1 if approaching from the North and Junction 33 of the M1 if approaching from the South. The arena has parking for around 1,200 cars which is often available to pre-book in advance at a discounted rate

Tram

The arena is accessible via the Sheffield Supertram with the primary stop, Arena / Olympic Legacy Park, being served by both the Yellow Route and Tram Train. The Valley Centertainment entertainment complex nearby provides a secondary stop for the arena, Valley Centertainment, which is also served by the Yellow Route and Tram Train. This stop has Park & Ride facilities

Train

There are 3 train stations that are connected to the arena by Supertram - Sheffield, Meadowhall Interchange and Rotherham Central - as well as nearby Darnall which is a 5-minute drive from the arena

Bus

The arena is serviced by many bus routes stopping at the Sheffield Arena and/or Arena Square stops nearby