Semir (company)
Zhejiang Semir Garment is a Chinese clothing company founded by Qiu Guanghe.About
Qiu Guanghe worked in the home-appliance industry, before founding clothes retailer Semir in Wenzhou, his hometown. Semir opened its first store in 1997 in Jiangsu Province, selling leisurewear. Semir is now one of China's largest clothing retailers, with more than 7,500 stores.
Semir owns Balabala, which is China's leading children's clothing brand.
Semir Group, Semir and Balabala appeared as a case study in the Harvard Business Review in 2012.Notable brand endorsers
