Sara Davies is a British businesswoman, entrepreneur, and television personality. She is the founder and owner of Crafter’s Companion, a company she started while a student at the University of York. On 23 April 2019 it was announced that she would join the panel of Dragons' Den for its seventeenth series, replacing Jenny Campbell who decided to leave the programme in early 2019.
Davies founded Crafter's Companion, a crafter's supply company, whilst at university in 2005. During a placement at a small craft company she spotted a gap in the market for a tool that could create bespoke envelopes for handmade cards and, with help from her retired engineer father, she designed a product called The Enveloper which she launched on the TV shopping channel Ideal World, selling 30,000 units within six months. By the time she graduated the business was turning over £500,000. As of 2019, Crafter's Companion exports to more than 40 countries worldwide. The company has a UK headquarters and stores in Newton Aycliffe, outlets in Evesham, Chesterfield and Colne, a head office in Corona, California, and employs 200 people worldwide. In 2018 the turnover of Crafter's Companion was said to be nearly £25 million. In her capacity as an entrepreneur, Davies helps women in business and offers support and guidance to businesses as part of her mentoring role with the Entrepreneurs' Forum.
Television
In 2015, Davies hosted Local Television Limited's craft show, Be Creative. On 23 April 2019, she joined BBC Two's Dragons' Den as the show's youngest ever investor. Speaking to the BBC, she said "I've been a fan of the show since it started. I was even invited to pitch on the show 13 years ago, so it feels like I’ve come a full circle."
Awards and honours
Davies was appointed Member of the Order of the British Empire in the 2016 New Year Honours for services to the economy. Davies has been recognised with a number of awards for her work as an entrepreneur. In 2010 she was awarded the Ernst & Young Emerging Entrepreneur of the Year award, in 2013 she was presented with the Entrepreneur of the Year at the Shell Women of the Year Awards and she was listed in startups.co.uk’s Young Guns Entrepreneurs of the Year class of 2015. She has also been the recipient of two Lloyds BankNational Business Awards: the Santander Small to Medium Sized Business of the Year award in 2010 and the Outstanding Contribution to British Business Award in 2019.
Personal life
Davies married her husband Simon in September 2007. The couple have two children and live in Teesside.
