SLIM-Nielsen Peoples Awards SLIM-Nielsen Peoples Awards is an award given to distinguished individuals involved with Sri Lanka's media brands and personalities each year. It is the joint work of Sri Lanka Institute of Marketing with Nielsen Company Lanka Ltd., Sri Lanka. The awards show is one of the most popular marketing program events in Sri Lanka. History Established in 2006 the concept was started by Nielsen Company. Awardees are chosen by vote, through comprehensive nationwide research. The first survey spanned a period of one year. Randomly-selected males and females between the ages of 18 and 50 years were interviewed in all 25 districts.Awards The awards are distributed across 45 different categories of media, marketing, banking, telecommunication, sports, drama and singing. In 2018, Fashion Retail Brand and FMCG Retail Brand of the Year were added.Categories
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