SF Group


SF Group is a cinema and entertainment venue operator in Thailand. Behind the combined operations of Major Cineplex and the EGV chain, SF Group is the second-largest cinema chain in Thailand, with more than 379 screens in 63 locations.

History

SF Corporation Public Company Limited, based in Bangkok, Thailand, was established as a limited company in 1998 by Suwat Thongrompo.
The Thongrompo family is from Eastern Thailand, where its Samarn Film Co operated cinemas since the 1970s in Chonburi, Rayong and Chanthaburi.
The company become known as SF Cinema City in 1999 when it opened its first multiplex in Bangkok on the seventh floor of MBK Center. The company is still centered mainly in Bangkok and the Eastern Seaboard provinces, although in 2005 the company expanded to southern Thailand, opening SFX Central Festival cinema in Phuket Town. An SF Cinema City branch in the Jungceylon complex on Patong Beach followed in October 2007.
Also in 2007, the company undertook an overhaul branding change, with the corporate name SF Group adopted in March 2007.
- ‘SF World Cinema ‘,
‘SFX Cinema’,
‘SF Cinema city’,
‘Emprive Cineclub’ -
Apart from the cinema, the company also own and operate Food and Beverage business, Bowling business under ‘SF Strike Bowl’ brand, Rental Space business, Advertising business for both screen and non-screen surroundings and other related business.
SF Group employ more than 3,000 employees and operate more than 379 screens throughout Thailand.

Theaters and locations

As of 2018, SF Group has 63 branches throughout Thailand, mainly concentrated in Bangkok and in eastern Thailand. The chain's brands include:
Expansion plans by SF Group includes:
For each ticket purchased at some SF Cinema City and SFX branches, the purchaser receives a business-card-sized replica of a movie poster backed by a magnet. The magnets are collectors' items and are sold second-hand by movie-memorabilia dealers.

Digital Cinemas

SF Group offers digital cinema screening using Christie's CP 2K Digital Cinema Technology at the following locations:
SF Group also offers digital cinema screening using Barco's DLP Digital Cinema Technology bundled with Dolby Digital 3D Screening Capability at the following locations:
SF Group currently owns a total of 14 digital projectors which is by far the largest number to date in Thailand.

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