In December 2011, Ruby Frost released her debut single "Moonlight" on bFM, which went to #1 and stayed in the radio station's top 10 for 10 consecutive weeks. The accompanying video was directed by Veronica Crockford-Pound. Ruby Frost's song "O That I Had" was remixed by Mt Eden in 2010, receiving over one million views on YouTube.
Songwriting competitions
In 2010, Ruby won the Grand Prize of the Pop category in the international John Lennon Songwriting Contest: Section I. This was for her demo "Hazy". Ruby also came in third place in the Pop/Top 40 category of the International Songwriting Competition, for "Hazy". In 2012, Ruby's song "Water to Ice" was shortlisted in the Top 20 for the NZ APRA Silver Scrolls.
2012 releases
Debut album
Frost's debut albumVolition was produced in New York by Chris Zane and was released in New Zealand on 8 June 2012 by Universal Music New Zealand. Physical copies of the album came complete with abstract short stories written by Ruby. The album was critically well received.
Singles
Ruby released "Water to Ice" in New Zealand in April 2012. The single was playlisted by New Zealand mainstream radio stations The Edge and ZM, and peaked at #3 in The Official New Zealand Music Chart's NZ Singles category. The single's video clip was directed by Joel Kefali and Campbell Smith of Special Problems, and was featured on the frontpage of Vimeo as a Staff Pick on 8 August. Her next single "Young" was released in New Zealand in September 2012, with a video clip made by Sam Kristofski. Home Brew Crew remixed the song, and it charted in The Edge's Fat 40 for two months, sparking off a national house party tour that the radio station sponsored. Ruby was also featured on the Flight of the Conchords single "Feel Inside", which was released to raise money for the children's charity Cure Kids. In 2013, Ruby co-wrote 'The Wire', the second single on David Dallas's album "Falling Into Place". She also sang guest vocals on his song 'The Gate'. In 2014, she released her first single from her time in Stockholm - "Comeback Queen". In May 2018, the Manuwatu Standard reported that Frost is still working on a second studio album.