Roman Petrenko


Roman Evgenievich Petrenko is a Russian media executive; member of the Russian Television Academy; chief executive officer of Russian television broadcast networks STS and TNT ; co-founder Storyworld Entertainment, Santa Monica, California & Storyworld Entertainment WGA, Beverly Hills, California ; Head of TNT broadcast network and PREMIER.

Biography

1991 — Graduated from Kaliningrad Naval Engineering Academy, Kalinigrad, Russia.
1993 — Received an MBA from LETI School of Business, Saint Petersburg, Russia.

Professional career

1992 — Sales manager for UNILEVER COMPANY, Saint Petersburg, Russia.
1993 — Marketing manager for MARS COMPANY, a transnational corporation.
1996 — Marketing manager for R. J. Reynolds Tobacco Company.
1996-98 — Marketing Director for Russia and the territories of the Commonwealth of Independent States for MARS Company Petfood Division. Created the "talking animals" advertising campaign for "Chappi" dog food, a model successfully adapted and implemented in 16 other countries.
1998-2002 — Named as CEO of television broadcast network STS. Revolutionized Russian television business by eliminating newscasts and implementing an exclusively entertainment-driven strategy aimed at younger audiences, transforming a formerlystate-subsidized ideological instrument into a profit-generating business enterprise.
Under his leadership, STS became the first television network in the country to turn profitable for its shareholders.
2002 — Named Chief Executive Officer of "TNT-Teleset", a small, low-rated network with limited regional coverage. Re-tooled TNT's programming, focusing on “reality TV” and light entertainment. Under his leadership, TNT becomes first Russian network to premiere new TV shows during summer hiatus months when other broadcasters traditionally aired only reruns.
Implemented an aggressive advertising campaign to build TNT's brand awareness and gain market share, transformed network optics with stylized state-of-the-art graphics. Developed a new profit-oriented business model for TNT network.
2004 — Developed the original concept for Dom-2, a reality show which up to now is the longest-running program in the world and is one of the highest-rated and profitable shows in Russian television history.
2004-2005 — Guided development of original content for TNT, focusing on comedy and variety shows, leading to TNT achieving consistently high ratings, widening TNT's reach and appeal to the mass audience.
2005 — Happy Together and Comedy Club become national sensations; their successes cementing TNT's reputation as a leader in comedy and humor programming.
2006 — The Office, a reality show which lets the viewers witness first-hand all the trials and tribulations of creating a start-up commercial company from the ground up and at an accelerated pace.
2006 — Nasha Russia a half-hour comedy show goes on the air. The show's unsparing satire of Russian life quickly makes it the most-quoted series in the country.
2010 — Interns, half-hour scripted comedy series begins its first season run, gathering up to 20% of the youth audience. Remarkably high ratings solidify TNT's position as leader in the most coveted 14-44 yr-old audience demographic. TNT follows with a string of successful original comedy shows: Univer, SashaTanya, Girls, The P.E. Teacher, The Real Dudes, Olga, VIP Cop, Year of Culture, House Arrest and others.
2008 — Honored with the special Presidential appreciation award "for contribution to the development of domestic mass media and communications and in recognition of career achievements".
2011 — Launches NOW.ru the first internet pay-per-view streaming service in Russia offering a huge catalogue of foreign and domestic feature films, television shows and animation projects, signing agreements with Hollywood studios such as Sony Pictures and Walt Disney Pictures along with Warner TV, MTV Networks, BBC and Playboy Enterprises.
2012 — Leads TNT during its largest acquisition deal with company becoming co-owner of Comedy Club Productions, which will go on to become a key content provider with shows like: Comedy Club, Comedy Woman, Nasha Russia, Interns, Univer, Stand Up, Open Mike, Dance, The Improv and Where's the Logic?.
2002-2013 — During his tenure as CEO, TNT's national audience share grows sharply from 2.5% to 13.4%, earning TNT the top spot in the 14 to 44 year old demographic and receiving multiple Russian Entertainment Awards as well as being honored by Promax/BDA European Awards and Worlds Design Awards.
2013-2014 — Named as Chairman of the Board of Directors for TNT Network.
2017 — Joined STORYWORLD ENTERTAINMENT together with Alexander Dulerayn to help expand TNT's international market reach by developing English-language content for a global audience.
2018 — Begins second tenure as head of TNT and named as executive in charge of content creation for PREMIER, Russia's leading online streaming platform.

Awards and Public Activity