Rolo


Rolo, referring to the roll-styled chocolates, is a brand of truncated cone-shaped or conical frustum-shaped chocolates with a caramel middle. First manufactured in the United Kingdom by Mackintosh's in 1937, they are made by Nestlé.
A long-running British advertising slogan for the brand was "Do you love anyone enough to give them your last Rolo?" A YouGov poll saw Rolo ranked the twelfth most popular and seventeenth most famous confectionary in the UK.

History

The Rolo product was developed in England by Mackintosh's,, simply a combination of Mackintosh's Toffee and a chocolate coating. Rolo was first sold in 1937.
In 1956, the New England Confectionery Company acquired a licence to produce Rolos in the United States. In 1969, the license for US Manufacturing was acquired by The Hershey Company.
In 1988, the Nestlé company acquired Rowntree and its brands, including Rolo. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos, yoghurts, and Easter eggs made. In May 2011, McDonald's combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product. In December 2018, WalMart began selling Rolo ice cream cones and ice cream sandwiches in their stores.

Advertising

In 1996, the Rolo ad "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. In the ad, an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying "elephants never forget".
From 1980 to 2003, Rolo was advertised with the slogan "Do you love anyone enough to give them your last Rolo?"