Roe Ethridge is a postmodernist commercial and art photographer, known for exploring the plastic nature of photography – how pictures can be easily replicated and recombined to create new visual experiences. He often adapts images that have already been published, adding new, sculpted simulations of reality, or alternatively creates highly stylized versions of classical compositions, such as a still life bowl of moldy fruit which appeared on the cover of Vice magazine, or landscapes and portraits with surprising elements. After participating in the 2008 Whitney Biennial, his work has been collected by several leading public museums, including the Museum of Modern Art, Institute of Contemporary Art, Boston, Museum of Contemporary Art, Los Angeles, and the Tate Modern. In 2010, his work was included in the MoMA's 25th Anniversary New Photography exhibit.
"American photographer Roe Ethridge became a recognizable force in the fine art world with his serene but subversive portraits, still lifes, and landscapes." -James Lim, New York Magazine, 2012 Ethridge is widely regarded to have been influenced by fellow photo artists including Thomas Ruff, Michael Schmidt, and Christopher Williams. Critics have frequently noted his seamless switching between commercial assignments and fine art photography. As a commercial photographer, beyond contributing to many magazine editorials, his clients have ranged from fashion, including Balenciaga and Kenzo, to corporate, such as Goldman Sachs. He often appropriates his own work as commercial photographer — as well as newspaper, catalog and stock photography — for his museum and gallery shows. According to the curators of the MoMA: "The pictures acquire their meaning from the salient way in which they have been shuffled, sequenced, and laid out in nonlinear narrative structures. His prints vary widely in scale and source material. Combining and recombining already recontextualized images, Ethridge at once subverts the photographs' original roles and renews their signifying possibilities." From 2005 to 2010, Ethridge was commissioned to photograph the construction of 200 West Street, the Goldman Sachs headquarters in Lower Manhattan. In 2009, Ethridge returned to a studio-based approach after the international location shooting for his project "Rockaway." In his 2012 series "Interiors", he investigates the broad world of personal space, featuring images of his own home and studio, magazine photographs of staged bedrooms inspired by the suburban aesthetic, and billboard advertisements. Commissioned by automobile manufacturer Mercedes-Benz in 2014, Ethridge directed Special sets the standard, a three-minute short film starring actress Tilda Swinton as the driver of a S-Class Coupé.
After gaining considerable exposure from participating in the 2008 Whitney BiennialL, his photographs have been acquired by several modern art museums, including:
