The series follows Rob, a former lifelong bachelor and landscape architect with Obsessive Compulsive Disorder, who marries into a tight-knit Mexican American family and attempts to be closer to them, often ending in disastrous results despite his good intentions.
Cast and characters
Rob Schneider as Rob
Claudia Bassols as Maggie, Rob's much-younger wife
Cheech Marin as Fernando, Maggie's cynical father
Diana Maria Riva as Rosa, Maggie's wise cracking and sarcastic mother who sees through all of Fernando's ploys
Eugenio Derbez as Hector, Rosa's brother, Maggie's uncle, and the self-proclaimed "best friend" of Rob
Lupe Ontiveros as Abuelita, Fernando's mother and Maggie's grandmother
Production
The pilotfirst appeared on CBS's development slate in October 2010. On February 4, 2011, CBS placed a pilot order, written by Rob Schneider and Lew Morton, and directed by Jamie Widdoes. The series' executive producers were Schneider, Morton, and Kim and Eric Tannenbaum. The series then premiered, and concluded on March 1, 2012, after eight episodes.
Episodes
U.S. Nielsen ratings
International broadcast
In Canada, the series airs on Global and premiered on January 19, 2012, after The Office.
Reception
Reviews for Rob were generally unfavorable. Jace Lacob of The Daily Beast described it as CBS's "worst new show" and wrote of the first episode that "there isn’t a single Latin name among the writers or producers" and that it "offers a wafer-thin appreciation and awareness of Mexican culture, one that doesn’t go beyond guacamole and the occasional use of the Spanish endearment mija." Robert Bianco of USA Today wrote in his review that "Some of this barrage of stereotypes might be passable if even one character were intelligently written and skillfully played, but there's hardly a moment or performance in Rob that doesn't reek of the leftover and the second-rate" and that "Schneider's the only actor who even seems to be trying." In a more positive review, Glenn Garvin of The Miami Herald wrote in his review that the show is a "rather funny sitcom about the cultural collisions that occur every day in an increasingly blended America". The show received a 28/100 rating on Metacritic.