"Riverside" is a house song released by DutchDJSidney Samson. The "Riverside, motherfucker!" proclamation is the voice of Tupac Shakur sampled from the film Juice. The song is often censored during prime time, to avoid causing offence. A vocal mix has been made featuring Wizard Sleeve, released in the UK on 4 January 2010. The song name has been changed to "Riverside ". Many British radio stations, including BBC Radio 1, added "Riverside" to their playlists, and as such the single received a high amount of radio play throughout December 2009 and January 2010, in preparation for the single's release. The song entered the UK Singles Chart at No. 2 on 10 January 2010. In January 2018, Samson collaborated with Tujamo to release a new version of the song titled "Riverside ". Later in the same year, Samson also partnered with Oliver Heldens to release another remake titled "Riverside 2099".
Released May 2009, the music video features two children who have been hired by 'The Godfather' to collect a package of lollipops from two women. After delivering the goods two lollipops short, 'The Godfather' chases the younger child through the streets, as one of the children sticks 'Riverside' stickers onto various items and eventually slaps a sticker on Sidney himself. The video ends with 'The Godfather' being hit by a Hummer H2. It was filmed on location in Arnhem, the Netherlands, this is visible as the cars have Dutch license plates and showing of a Dutch Police officer. An additional music video has been made for the Wizard Sleeve version, which was directed by James Copeman. It features on screen painting of people and models walking with paintbrushes. You see Wizard Sleeve and Sidney Samson holding pictures and then the camera goes into that picture to reveal the model walking with Sidney Samson rapping in a painting behind her. It later has scenes with him and another model rapping.
Marketing
As part of the digital campaign in the UK Ministry Of Sound commissioned a viral called 'Riverside Yourself'. This was created by digital agency We Are Shift F7. A popular version of the song has become a sensation on YouTube with the song being performed in a choir style by Julia and Emily. It has since made it to number 5 on MTV's most watched videos.
