The idea for a commercial development in Grandville began in 1981 when developer General Growth Properties purchased 99 acres of land on Rivertown Parkway. In 1990, Homart Development Company, a subsidiary of Sears, had begun eyeing a development of a new mall near the intersection of 44th Street and Ivanrest and met with the city for approval. In November 1990, Homart Development Co. originally proposed a 1 million square foot, 120-store indoor mall on 94 acres of land near the intersection, seeking for the land to be rezoned from high-tech industrial to commercial. However, the City of Grandville turned down the plans in January 1991, stating that a 99-acre lot on Rivertown Parkway, which was adjacent to the property sought by Homart, was already zoned for commercial usage and was owned by General Growth. Homart's plan for a mall was then put on hold after its director, Roy Vice, left the company and Homart Development Company was put up for sale in 1994, later being sold to General Growth in 1995. In October 1994 after waiting for the economy to strengthen, General Growth vice president John Bergstrom proposed a 150-store mall with 4 anchor stores, stating that the project could be completed by Spring 1997. This plan was also declined on October 12, 1994, with Grandville Mayor James Buck stating that more commercial was not needed in the city. General Growth then made a deal to acquire more land adjacent to the site in August 1996, with a new proposed mall site totaling 138 acres. General Growth and the City of Grandville then made a deal in October 1996 after General Growth promised in August that the mall would only remain in Grandville and not span into Wyoming, with Grandville Mayor James Buck stating, "The construction of this mall has been anticipated for years.... Our goal will be to provide the finest shopping mall in Michigan". A revised plan for the mall was later approved in May 1997 which reduced the size of the mall to just over 130 stores. Construction for the mall broke ground on 6 December 1997 with a total construction cost of about $160 million.
Opening
RiverTown Crossings opened on 3 November 1999 just prior to the holiday season with five original anchors: Sears, Hudson's, Kohl's, Younkers and JCPenney with Barnes & Noble also featured as a junior anchor. Months later, Galyan's and Old Navy opened, with Galyan's becoming the mall's sixth anchor tenant and Old Navy becoming another junior anchor. The mall also offered a Cinemark cinema with 20 screens near its food court. The mall was one of the first developments in the area. After the mall was built, many other restaurants and stores opened around it. Now the area is well developed and a major shopping district for the West Side of Grand Rapids including the Holland Area.
Further Changes
On April 18, 2018, it was announced that Younkers would be closing its doors because to its parent company, The Bon Ton, was unable to find a buyer and was going out of business. The store closed on August 29, 2018.
Stores and attractions
The mall has a total of over 130 stores with about of retail space available. Outside are more than 6,000 parking spaces. Food and beverage merchants are located in the mall. There is also a food court with a carousel in the center that is surrounded by 8 quick service restaurants. Near the food court, there is also a 20 screen Celebration Cinema movie theater. The theater serves as one of the mall's anchor tenants and is one of the most popular cinemas in Michigan, consecutively performing as one of the top 3 theaters in the state.
