Richard Bradley Berra is an American radio host and guitarist, known as Rich Berra. His nationally syndicated morning radio show is the Johnjay and Rich Show. It is based in Phoenix and broadcast throughout the United States with a listening audience of approximately 1 million per week.
Early life
Berra was born in St. Louis, Missouri. His first stint in radio was at age 14, where he began hosting shows at in Ballwin, Missouri. From ages 16–18, he worked as an overnight disk jockey at WKBQ in St. Louis. He also worked as morning show producer for the Steve and D.C. Show, taking the station from 19th to 1st place in a time span of two ratings periods.
Radio host, producer and personality
Berra was recruited in 1988 by KGB in San Diego to produce the long-running Dave, Shelly and Chainsaw Show. During Berra’s watch, the show gained momentum and prominence over the next 10 years. Accomplishments include taking the show from #10 to #1 in less than a year. Voice characters created by Berra continue to be played on the show more than two decades later. In 1998, Berra was hired as a co-host by Kidd Kraddick in the Morning at 106.1 KISS FM in Dallas/Fort Worth, Texas. Two years later, Berra was brought on as part of the EAGLE morning show, also in Dallas/Fort Worth. Berra joined with Johnjay Van Es in 2001 to form The Johnjay and Rich Show, which originated at 93.7 KRQ in Tucson. As syndication grew, the show moved to 104.7 KISS FM in Phoenix, Arizona. Johnjay and Rich is now syndicated by Premiere Radio Networks in more than 20 American cities, including Portland, Oregon, New Orleans, Louisiana, Albuquerque, New Mexico, and Colorado Springs, Colorado. The show consistently hits number one in the ratings demographic of women ages 18–34 and 25-54.
Music
Berra is also an accomplished guitarist, featured as the guitar player on Jesse McCartney’s acoustic version of the Top 10 single Leavin' which has been viewed on YouTube more than 4 million times.
Philanthropy
In 2010, Berra and Van Es founded the Foundation, a 501c3 nonprofit that offers assistance to disadvantaged, at-risk children. The foundation’s Christmas Wish program provides gifts to deserving families in need each holiday season. It also spearheads events to benefit families and children in the foster care system. Additionally, the foundation started the #LOVEUP movement, which works to support victims of child abuse and neglect, creating awareness of the need for qualified families to help such children find a forever home.
Author
In November 2017, Berra debuted , a holiday children’s book. The 32-page hardcover book tells a heartwarming story of a Christmas Elf’s journey to find where he belongs. Proceeds from the book’s sales benefit the Johnjay and Rich Christmas Wish program.
