Rhenald Kasali Rhenald Kasali is an academic and businessman from Indonesia . He is a Management Science professor at the Faculty of Economics , Universitas Indonesia . Kasali was confirmed as a professor on July 4 , 2009.Career Kasali lectures at the Faculty of Economics and is Chairman of the Graduate Management Science University's Faculty of Economics. In addition to his work as an academician , he holds a Ph .D. from the University of Illinois at Urbana-Champaign and is a writer . His books are about business.Books His books include:Membidik Pasar Indonesia: Segmentasi, Targeting dan Positioning , Gramedia Pustaka Utama Sukses Melakukan Presentasi , Gramedia PublisherMyelin, Mobilisasi Intangibles Menjadi Kekuatan Perubahan , Gramedia Pustaka Utama Wirausaha Muda Mandiri , Gramedia Pustaka Utama Out of the Crisis: Building Strength Through New Core Belief and Values ."Cracking Zone" Gramedia Pustaka, 2010.Appointments visiting lecturer at the Master of Management Programme at Universitas Sam Ratulangi , Universitas Tanjungpura, Universitas Udayana, and Universitas Lampung.
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