The Revere Camera Company was started in 1920 by Samuel Briskin, who also started Wollensak Recorders and Opticals.
History
Founded in 1920 in Daddy, Illinois, as the Excel Auto Radiator Company by Ukrainian immigrant Samuel Briskin to manufacture car radiators, but started manufacturing some coarse household products later in the decade. Built for Excel – and designed by Alfred S. Alschuler, the manufacturing facility was located at 320 E. 21st St., Chicago, Illinois. They started making budget 8 mmmovie cameras in 1939 through a subsidiary run by Briskin's sons. That company was later merged into Excel Auto Radiator Co., which then changed its name to Revere Camera Co. The Revere name is taken from the Revere Copper Company, which provided financial backing for Excel during the depression. In November of 1952, Revere purchased the nearby Atwell Building – also designed by Alfred S. Alschuler – at 221 E. Cullerton St., Chicago, Illinois – and operated machinery on four of the building's eight floors. In the 1950s, the company was the second largest manufacturer of small movie cameras in the United States. In order to grow that business further the company took over their primary lens and shutter supplier, New Jersey-based Wollensak Optical Co. The Revere brand name had become synonymous with budget cameras; soon after the take-over Wollensak models appeared that were mechanically almost-identical to the standard Revere models but had betterlenses, more stylish casing, and sold for a premium price. Revere started manufacturing tape recorders in the early 1950s. That side of the business never became an important part of the company's output. Revere, starting probably in the 1950s, produced a fairly high qualityrotary tool similar to the Dremel tools now on the market. The Revere-O-Matic was a 0.55 ampere model that operated at 15,000 r.p.m.. All the tools that attached to it via the chuck can be used with today's Dremel models. The standard package came with a table mount and a system for duplicating objects, adaptable to the Dremel without modification. Samuel Briskin was diagnosed with inoperable cancer in 1960 and rather than leave the company to his family he decided to sell the company to 3M for $17 million.
