Reserved


Reserved is a Polish clothing store chain, part of LPP, which has more than 1,700 stores located in 20 countries.

History

The LPP company was established in 1989 and the first stores under the Reserved fashion brand were opened in 1999. The founders of the company are Marek Piechocki, a civil engineering graduate from the Gdańsk University of Technology and businessman Jerzy Lubianiec.
Besides Poland, stores are located in Germany, Austria, Slovenia, Bulgaria, Czech Republic, Estonia, Finland, Hungary, Latvia, Lithuania, Romania, Serbia, Croatia, Russia, Kazakhstan, Slovakia, Ukraine, Egypt, Kuwait, Saudi Arabia, Qatar, United Arab Emirates, Belarus, Great Britain and in Israel.
In 2014, Reserved opened their first store in Germany, in Recklinghausen.
September 2016, it was announced that Reserved would be taking over the lease on the former British Home Stores flagship store on London's Oxford Street. The store officially opened on 6 September 2017.
In October 2018, Reserved opened their first store in Almaty, Kazakhstan.
In December 2019, Reserved opened their first store in the Abu Dhabi Plaza skyscraper, in Nur-Sultan, Kazakhstan.

Collaborations

The company has collaborated with a number of artists and models who participated in advertising campaigns of the brand including Kate Moss, Kendall Jenner, Cindy Crawford, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk.

Gallery