The Renault Colorale is a mid-size car manufactured and marketed by Renault for model years 1950-1957. Featuring the profile of a small station wagon/estate, the Colorale's styling recalled successful Renault designs of the 1960s. The Colorale was not a commercial success.
Background
Recently nationalised, and enjoying booming sales with their Renault 4CV, Renault management at the end of the 1940s sought to move their business upmarket. Company strategy called for a robust functional vehicle, equally at home in the cities or the countryside, and appealing also to overseas markets in remaining parts of the French empire. With colonial and rural customers in its sights, the car was named Colorale, a portmanteau of the words ‘COLOniale’ and ‘ruRALE’.
Production
Body panels were stamped and assembled by the Chausson company at Gennevilliers before final assembly at the Renault Billancourt plant. The front of the car closely resembled that of the smaller Renault 4CV, indicating a conscious intention to give different Renault models a 'family look'.
Marketing
With its robust spacious body and the option of four wheel drive the Colorale was in some ways an even more radical design than the innovative and commercially more successful Renault hatchbacks that would appear in the 1960s: the Colorale in several important respects recalled the SUVs which would proliferate towards the end of the twentieth century. In the 1950s, however, the French marketplace was less welcoming to the Colorale which was slower and less elegant than other cars in this price bracket. In French overseas territories customers appear to have been less resistant to the radical new Renault, but it was nonetheless the more conventional Peugeot designs that gained a more enduring foothold in the French colonies and in the new independent states which succeeded some of them. Approximately 43,000 Colorales had been manufactured by the time production ended in 1957.
Performance
The Colorale featured the four cylinder ’85 series’ sidevalve engine first seen in 1936 in the Primaquatre. The engine was robust, but with the compression ratios achievable using the low octane fuels available in Europe in the 1940s, the 2,383 cc engine, although it attracted a high level of car tax, only managed a claimed power output of. With a weight of, the Colorale consumed petrol at an alarming rate and achieved its claimed top speed of 100 km/h only with difficulty. The 1953 Colorale, introduced at the 1953 Paris Motor Show, featured the four cylinder engine recently developed for the Frégate. This 1,996 cc unit offered and an increased maximum speed which now exceeded 105 km/h could now be claimed. The new engine also conferred tax advantages resulting from its smaller size which placed the car in the 11CV tax band. However, the improved power output came with reduced torque, and overall "on-road" performance continued to be viewed as leisurely.
The versions
Several different versions were offered, including a light van and a small truck. The most popular versions were the five door Prairie and the three door Savane.
