Reid Hoffman


Reid Garrett Hoffman is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners. On the Forbes 2019 list of the world's billionaires, Hoffman was ranked #1349 with a net worth of US$1.8 billion.

Early life and education

Hoffman was born in Palo Alto, California, to Deanna Ruth and William Parker Hoffman, Jr., and grew up in Berkeley, California. His paternal great-great-great-grandfather was Theophilus Adam Wylie, a Christian Presbyterian minister and Indiana University president pro tempore. Hoffman's uncle Eric Hoffman is a writer.
Hoffman described himself an avid tabletop roleplaying gamer as a child. His first paid job was as an editor at the game company Chaosium, then based in Oakland near his home. Although he was only 14 years old at the time, Hoffman's name was featured on the box of Chaosium's RuneQuest role-playing game release Borderlands, receiving equal billing with game designers Steve Perrin, Sandy Petersen and Greg Stafford.
Hoffman attended high school at The Putney School, where he farmed maple syrup, drove oxen and studied epistemology. He graduated from Stanford University in 1990, where he won both a Marshall Scholarship and a Dinkelspiel Award, with a B.S. in Symbolic Systems and Cognitive Science. He went on to earn an M.St. in Philosophy from Wolfson College, Oxford in 1993 as a Marshall Scholar.

Career

Early years

While in college, according to Hoffman, he formed a conviction that he wanted to try to influence the state of the world on a large scale. He saw academia as an opportunity to make an "impact," but later realized that an entrepreneurial career would provide him with a larger platform. "When I graduated from Stanford my plan was to become a professor and public intellectual. That is not about quoting Kant. It's about holding up a lens to society and asking 'who are we?' and 'who should we be, as individuals and a society?' But I realised academics write books that 50 or 60 people read and I wanted more impact."
With that in mind, Hoffman pursued a career in business and entrepreneurship. His first job was an internship at Inglenook, a winery in Napa Valley. He later joined Apple Computer in 1994, where he worked on eWorld, an early attempt at creating a social network. eWorld was acquired by AOL in 1996. He later worked at Fujitsu before co-founding his first company – SocialNet.com in 1997. It focused "on online dating and matching up people with similar interests, like golfers who were looking for partners in their neighborhood." Peter Thiel has said SocialNet.com was "literally an idea before its time. It was a social network 7 or 8 years before that became a trend."

PayPal

While at SocialNet, Hoffman was a member of the board of directors during the founding of PayPal, an electronic money transmission service. In January 2000, he left SocialNet and joined PayPal full-time as the company's COO. Allen Blue, whom Hoffman hired at PayPal, said that "PayPal had to scratch and claw for every advantage it had, and Reid became an expert at competing effectively in an extremely competitive environment." Hoffman was responsible for all external relationships for PayPal, including payments infrastructure, business development, government, and legal. Peter Thiel, Hoffman's boss at PayPal, has said that Hoffman "was the firefighter-in-chief at PayPal. Though that diminishes his role because there were many, many fires." At the time of PayPal's acquisition by eBay for $1.5B in 2002, he was executive vice president of PayPal.

LinkedIn

Hoffman co-founded LinkedIn in December 2002 with two former colleagues from SocialNet, a former college classmate and a former colleague from his time at Fujitsu. It launched on May 5, 2003, as one of the first business-oriented online social networks. Peter Thiel and Keith Rabois, colleagues of Hoffman's at PayPal, invested in LinkedIn. By November 2014, LinkedIn had over 332 million members in more than 200 countries and territories. The site allows registered users to create professional profiles and connect with each other. Users can invite anyone to become a connection. According to Forbes, "LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today."
Hoffman was LinkedIn's founding CEO for the first four years before becoming chairman and president of products in February 2007. He became executive chairman in June 2009. With the IPO of LinkedIn on May 19, 2011, Hoffman owns a stake worth an estimated $2.34 billion, not including any potential benefits from Greylock Partners, where he was named a partner in 2009. Hoffman believes that many people still do not know how to use its service and it is LinkedIn's job to help them out. In an interview, Hoffman said that "you have to think proactively about how to use a tool that enables your ability to move in ways that you weren't able to move before, and most of people are not very good at that".
Microsoft proposed to acquire LinkedIn on June 13, 2016 for $26.2 billion in cash. Hoffman became a Microsoft board member on March 14, 2017.

Investing

After the PayPal sale to eBay, Hoffman became one of Silicon Valley's most prolific and successful angel investors. According to venture capitalist David Sze, Hoffman "is arguably the most successful angel investor in the past decade." Dave Goldberg, former CEO of SurveyMonkey, said that Hoffman "is the person you want to talk to when you are starting a company." In 2010 Hoffman joined Greylock Partners and runs their $20 million Discovery Fund. His areas of focus at Greylock include consumer and services, enterprise software, consumer Internet, enterprise 2.0, mobile, social gaming, online marketplaces, payments, and social networks.
According to David Kirkpatrick's book The Facebook Effect, Hoffman arranged the first meeting between Mark Zuckerberg and Peter Thiel, which led to Thiel's initial $500,000 angel investment in Facebook. Hoffman invested alongside Thiel in Facebook's first financing round.
Hoffman's current venture capital investments include Airbnb, Apollo Fusion, Aurora, Blockstream, Coda, Convoy, Entrepreneur First, Gixo, Nauto, Xapo.
Past investments include 3DSolve, Coupons.com, Digg, Edmodo, Flickr, IronPort, Knewton, Kongregate, Last.fm, Nanosolar, One Kings Lane, Permuto, Ping.fm, Shopkick, SixApart, thesixtyone, Swipely, Tagged, Technetto, TrialPay, Vendio, VigLink, Viki, Wikia, and Wrapp. He served on Zynga's board of directors from March 2008 to June 2014, and on shopkick's board of directors from its foundation in July 2009 until its acquisition by SK Telecom in October 2014.

Public intellectual work

Speaking

Hoffman has spoken at the XPrize Foundation's conference, the TED conference in Long Beach in 2012, and Fast Forward’s Accelerate Good Global in 2020. He is a frequent lecturer at Stanford University, Oxford University, Harvard University, MIT's Media Lab MIT Media Lab, and others. He has appeared on The Charlie Rose Show, Fareed Zakaria's Global Public Square on CNN and other current affairs television programs.

Writing

Hoffman has published a variety of posts as a "LinkedIn Influencer" on LinkedIn. He published an essay proposing a new form of credentialing for university students and professionals entitled "Disrupting the Diploma." On his personal website, he published "LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs," in which he analyzed LinkedIn's 2004 Series B venture funding pitch deck and offered advice to prospective entrepreneurs on how to formulate a pitch deck.
Hoffman has also written op-eds in the Washington Post, including one published in 2009 entitled "Let Startups Bail Us Out" encouraging funding for grassroots innovation in the wake of the financial crisis and another in June 2013 entitled "Immigration promotes entrepreneurship and prosperity" advocating for immigration reform. He has written for Strategy+Business on professional networking and is an "Influencer" on LinkedIn where he posts original written content.

''The Start-Up of You''

Hoffman is co-author, with Ben Casnocha, of the career book The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform your Career.
The book was released in the United States on February 14, 2012. It argues that individuals should think of themselves as businesses-of-one – the "CEO of their own career" – and draws many parallels between lessons learned from the stories of successful Silicon Valley technology companies and an individual's career.
Publishers Weekly reviewed the book positively, saying, "with plenty of valuable guidance relevant to any career stage, this book will help readers not only survive professionally in times of uncertainty but stand out from the pack and flourish." The Economist said that "Hoffman and Casnocha make a number of astute observations about shifts in the world of work."
As of September 2012 it had sold more than 100,000 copies. It became both a New York Times and Wall Street Journal bestseller. Business Insider republished visual summaries of The Start-Up of You, which have received over 13 million views.

''The Alliance''

Hoffman is co-author, with Ben Casnocha and Chris Yeh, of the management book The Alliance: Managing Talent in the Networked Age.
The book was released in the United States on July 8, 2014. It argues that previous career models of lifetime employment and free agency no longer work in a business world defined by continuous change. Instead, it proposes that employers and employees should think of each other as "allies" and move from a transactional approach to employment to a "relational" one. It proposes a new framework for managers and employers to organize their work, described as "tours of duty." Further, it argues why managers should encourage their employees to gather "network intelligence" and why companies and managers should maintain a lifelong relationship with former employees via a corporate alumni network.
The book became a New York Times bestseller. Arianna Huffington named The Alliance "the must-read book of the summer" in 2014.

''Masters of Scale''

On April 25, 2017, Reid Hoffman announced the launch of a new podcast called "Masters of Scale." In each episode, Reid acts as the host, introducing a counterintuitive business theory and proving it out through the episode through a series of conversations with successful entrepreneurs. Masters of Scale is committed to a 50-50 gender balance. The official podcast launched on May 5, 2017, on the Entrepreneur Magazine website but is now hosted at mastersofscale.com. Episodes so far feature guests such as Ray Dalio, Brian Chesky, Tory Burch, John Elkann, Stacy Brown-Philpot, Sheryl Sandberg, Stewart Butterfield, Mark Zuckerberg, Shellye Archambeau, Diane Greene and Robert F. Smith.

''Blitzscaling''

Hoffman is co-author, with Chris Yeh, of the book Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies. The book was released in the United States on October 9, 2018. It argues that the secret to starting and scaling massively valuable companies is “blitzscaling”, a set of techniques for “scaling up at a dizzying pace that blows competitors out of the water.”

Honors and awards

In 2004, Hoffman married Michelle Yee. The couple resides in Palo Alto, California.

Philanthropy

, LinkedIn's CEO, has said that "Reid's true north is making a positive and lasting impact on the world, in a very profound way." Hoffman currently serves on the boards of Kiva.org, Endeavor Global, Opportunity@Work, and Do Something. Hoffman also serves on the advisory council of the MIT Media Lab and is a supporter and chair of the advisory board for QuestBridge. Hoffman is one of the financial backers of OpenAI, a non-profit company aimed at the safe development of artificial general intelligence. Hoffman is also a primary funder of , a free, 24/7 crisis service via SMS in the US. In 2013, Hoffman provided a $250,000 matching grant to Code for America. In July 2016, Hoffman funded the $250,000 cash-prize MIT Media Lab MIT Disobedience Award, an award created by Hoffman and Joi Ito to honor and recognize acts of disobedience resulting in positive social impact. In November 2016, Hoffman and his wife, Michelle Yee, donated $20 million to the Chan Zuckerberg Initiative, a charity dedicated to eradicating disease by 2100. Hoffman and Yee's donation was for the Biohub, the Initiative's San Francisco laboratory. Hoffman also joined the board of the Biohub project. In May 2018, Hoffman and Yee joined the Giving Pledge, "a global effort to help address society’s most pressing problems by encouraging the wealthiest individuals and families to give the majority of their wealth to philanthropic causes."

Politics

Since 2011 Hoffman is a member of the Bilderberg Group, which gathers 120-150 North American and European "political leaders and experts from industry, finance, academia and the media" for an annual invitation-only closed-door conference. Since then he has attended every year with the exception of 2013. Hoffman is also listed as a member of the Council on Foreign Relations, to which he was elected in 2015.
In April 2013, a pro-immigration lobbying group called FWD.us was launched, with Reid Hoffman listed as one of the founders. In 2014, Hoffman donated $150,000 to the Mayday PAC. Also in 2014, Hoffman contributed $500,000 toward David Chiu's State Assembly campaign by funding an independent expenditure committee devoted to negative campaigning against his opponent: San Franciscans to Hold Campos Accountable — Vote No for Campos for State Assembly 2014.
In 2016, Hoffman contributed $220,000 in support of Democratic candidate for Vermont governor Matt Dunne, according to a mass-media disclosure filed at the Vermont Secretary of State's Office.
In 2016, Hoffman created Trumped Up Cards, a card game modeled after Cards Against Humanity intended to poke fun at US presidential candidate Donald Trump. In December 2018, the New York Times broke a story alleging that Hoffman had "put $100,000 into an experiment that adopted Russia-inspired political disinformation tactics on Facebook" during the 2017 special Senate race in Alabama, which allegedly targeted Roy Moore voters. Hoffman did not immediately respond. He apologized later that month, also stating he was unaware what the non-profit—Washington, D.C., based American Engagement Technologies, or AET—had been doing.