Redheads (matches)


Redheads is an Australian brand of matches, originally manufactured by Bryant and May in Richmond, Victoria, but now manufactured in Sweden by Swedish Match. It is Australia's top-selling match brand.
Redheads were first produced by Bryant & May in Australia in 1909. The Redhead name refers to the red striking-heads of the matches, which were first sold in Australia in 1946. The logo on the matchbox depicts the head and left shoulder of a redheaded woman, and has had four major updates since its introduction, with a number of special issues also produced.