Real (hypermarket)


Real is a chain of hypermarkets in Germany, member of the German retailer Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.

History

In 2006, Metro acquired Walmart's 85 stores in Germany and 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.
In November 2012, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to Auchan for €1.1 billion. In 2014, it sold its 12 Real hypermarkets in Turkey.
In September 2018, Metro AG announced the split from Real and sale of all hypermarkets, and in February 2020, Real was sold to the German-Russian consortium of X+Bricks AG and SCP Group, part of Sistema group.

Products

As well as food, Real also offers a wide assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods, and stationery. In addition to branded products, several store brands are offered including discount label TiP, mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.