Rajdeep Grewal

Research

Books

• Lilien, Gary L., and Rajdeep Grewal, eds. Handbook on business to business marketing. Edward Elgar Publishing, 2012.

  Selected publications

• Kang, Charles, Frank Germann, and Rajdeep Grewal. "Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance." Journal of Marketing 80, no. 2 : 59-79.
• Germann, Frank, Peter Ebbes, and Rajdeep Grewal. "." Journal of Marketing 79, no. 3 : 1-22.
• Ebbes, Peter, John C. Liechty, and Rajdeep Grewal. "Attribute-level heterogeneity." Management Science 61, no. 4 : 885-897.
• Grewal, Rajdeep, James A. Dearden, and Gary L. Lilien. "The university rankings game: Modeling the competition among universities for ranking." The American Statistician 62, no. 3 : 232-237.
• DeSarbo, Wayne S., and Rajdeep Grewal. "An alternative efficient representation of demand‐based competitive asymmetry." Strategic Management Journal 28, no. 7 : 755-766.
• DeSarbo, Wayne S., and Rajdeep Grewal. "Hybrid strategic groups." Strategic Management Journal 29, no. 3 : 293-317.
• Grewal, Rajdeep, Gary L. Lilien, and Girish Mallapragada. "Location, location, location: How network embeddedness affects project success in open source systems." Management Science 52, no. 7 : 1043-1056.
• DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 : 101-129.
• Ding, Min, Rajdeep Grewal, and John Liechty. "Incentive-aligned conjoint analysis." Journal of marketing research 42, no. 1 : 67-82.
• Grewal, Rajdeep, Joseph A. Cote, and Hans Baumgartner. "Multicollinearity and measurement error in structural equation models: Implications for theory testing." Marketing Science 23, no. 4 : 519-529.
• Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes." Journal of Marketing Research 41, no. 1 : 101-115.
• Grewal, Rajdeep, and Ravi Dharwadkar. "The role of the institutional environment in marketing channels." Journal of Marketing 66, no. 3 : 82-97.
• Grewal, Rajdeep, and Patriya Tansuhaj. "Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility." Journal of marketing 65, no. 2 : 67-80.
• Grewal, Rajdeep, James M. Comer, and Raj Mehta. "An investigation into the antecedents of organizational participation in business-to-business electronic markets." Journal of Marketing 65, no. 3 : 17-33.