RTÉjr


RTÉjr is an Irish free-to-air kids television channel operated by State-owned broadcaster RTÉ. The channel targets a demographic of 2- to 7-year-olds.
The channel broadcasts 12 hours of programming each day between 6:00am and 7:00pm. It is supported by radio station RTÉ Junior and additional services available on-demand, on mobile and online. The channel operates alongside its sister strand TRTÉ on RTÉ2.

History

RTÉjr was initially a programming block on public service broadcaster RTÉ2, launching on 20 September 2010, replacing Den Tots.
RTÉ planned on launching a television channel dedicated to RTÉjr; it launched on May 27, 2011 at 11:00. The channel does not carry advertising, in line with the broadcaster's policy not to target advertising towards those under 6 years of age. Additionally, the BAI demanded the channel would not carry advertising.
By April 2013, the channel began a stand-alone schedule; however, plans to replace the RTÉjr block on RTÉ2 have yet to come to light. The channel broadcasts as a stand-alone channel with its own schedule and new programming.
On 6 July 2017, RTEjr extended its on-air hours; the channel then started at 6am rather than 7 am.

Availability

The channel is available to 98% of television viewers within the Republic of Ireland through Saorview. The channel became available on Virgin Media Ireland on channel 600 on 15 March 2012 and on Sky Ireland on channel 624 on 15 April 2013. The channel's programming can be viewed internationally through its on-demand service, mobile services and website.

Programming

The channel has a wide range of domestically produced programming, either in-studio programming or animations. Its flagship programme is hosted by former Six member Emma O'Driscoll, Muireann NiChiobhain, Clara Murray and their puppet friends Séamus the dog and Bláithín the flower fairy. The channel has a strong focus on inclusive programming with a mix of programming in Irish, English and ISL languages.
On 3 May 2011, RTÉjr broadcast Punky, the world's first animated series which focuses on the life and adventures of a girl with Down syndrome. The show is broadcast daily at 10:25 and 13:45. It was designed by award-winning Irish animation company Monster Animation and Design.
On 15 April 2013 the channel hosted 14 newly commissioned programmes, including the bilingual show Spraoi, the dance show Move It! and RTÉjr Workshop.