RPA (Rubin Postaer and Associates)


RPA is a full-service American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs more than 700 associates. The agency has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown, New Jersey.
RPA is a full service agency, providing digital, social media, marketing/creative services, branded content/entertainment, market research/consulting, marketing technologies/analytics, media buying/planning, strategy and planning services.

History

Rubin Postaer and Associates resulted from the merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide, which together formed Omnicom Group in 1986. Under the merger, DDB and Needham Harper joined forces to become DDB Needham – a move that presented a conflict since the former worked on Volkswagen's advertising business, while the latter worked on Honda's account.
Gerry Rubin and Larry Postaer were heading up Needham Harper Worldwide's Los Angeles office, handling the Honda account. The news of Omnicom's plans to jettison Honda because of the account conflict caused the pair to develop a plan to break out the LA office into its own business so they could keep working with the automaker. When Rubin assured the president of Honda North America that the entire agency staff would stay the same, he was given the green light – and RPA was quickly formed in October 1986.

Current Clients

The RPA website lists Acura, ampm, Apartments.com, ARCO, Cedars-Sinai, Farmers Insurance, Honda, La-Z-Boy, Los Angeles LGBT Center, , Pocky and Southwest Airlines as among its current clients.

Notable campaigns