Quattron is the brand name of an LCDcolor display technology produced by Sharp Electronics. In addition to the standard RGB colorsubpixels, the technology utilizes a yellow fourth color subpixel which Sharp claims increases the range of displayable colors, and which may mimic more closely the way the brain processes color information. The screen is a form of multi-primary color display, other forms of which have been developed in parallel to Sharp's version. The technology is used in Sharp's AquosLCD TVproduct line, particularly in models with screens 40 inches across and larger. It was at first introduced as “sub-pixel color technology” and then later coined into Quattron technology by Linda Lim from Sharp Malaysia. The technology, distinct from the product line, has been advertised featuring George Takei as the spokesperson in the debut commercial, in which he uses his catchphrase "Oh My". Another commercial had Takei advertising the 3-D model with the Minions from the 2010 movie Despicable Me. In Malaysia, the famous tagline was “4C has arrived, 3C is over” mimicking the attention of 4G technology trend at that moment, but was actually referring to its advanced colour technology. The later version was known as Quattron Pro with further subdivided pixels applied to its HDTV range.
Reception
Analysis
According to an analysis by Raymond Soneira, president of DisplayMate Technologies, a video calibration equipment producer, the industry-standard color spaces used by content providers mean there is no existing source material that contains the fourth color channel. He therefore concludes that any "extra" colors displayed must be created in the television itself through video processing, resulting in exaggerated, less accurate color. Color researchers at Queen Mary University of London investigated the Quattron technology and found that although Quattron does have four physical color sub-pixels, it does not have a fourth primary in the backlight to drive it. In other words, Quattron has a yellow sub-pixel to let light through, but the manufacturer has not made any provision to produce the yellow light needed to pass through it. On that basis they conclude that it serves no useful function.
