Prince's Rainforests Project
The Prince’s Rainforests Project was set up in the UK in 2007 by Charles, Prince of Wales following reports from leading climate change experts, including the Intergovernmental Panel on Climate Change, to promote awareness of the urgent need to take action against tropical deforestation. The Prince of Wales has long been concerned about climate change and about how destruction of the world’s rainforests contributes to rising temperatures and sea levels.
The project is working with governments, businesses and non-profit organisations around the world to quickly find solutions to deforestation, with the ambition of "making the trees worth more alive than dead".
On 5 May 2009, The Prince’s Rainforests Project launched a global awareness campaign to improve understanding of the link between rainforests and climate change and the need for urgent action to stop deforestation in the run up to the climate change conference in Copenhagen in December 2009. A number of celebrities worked with the PRP to promote the campaign.
The Prince's Rainforest Project is now a part of the International Sustainability Unit, which was also created by the Prince in relation to international deforestation.
