Pnina Rosenblum


Pnina Rosenblum is an Israeli businesswoman, model, media personality and politician.

Early life

Rosenblum was born in Petah Tikva, Israel to parents of both Ashkenazi and Mizrahi descent.

Career

1970s and 1980s: Modelling, acting, singing

Rosenblum was an actress and fashion model, known to foreign media in her youth as Pnina Golan. She appeared in the Israeli films Kasach, Am Yisrael Hai, Lo LeShidur, Diamante Lobo, and Malkat HaKvish.
She briefly debuted as a singer in 1983, in a bid to represent Israel in the Eurovision Song Contest. Her entry, Tamid Isha was ranked last.

1999–2009: Politics and Knesset

In 1999, she formed an independent list named after herself, together with Avi Balashnikov, in order to run in the 1999 Knesset elections. Her party did not pass the electoral threshold of 1.5%, although her party became the largest without representation. The party dissolved soon afterwards.
Rosenblum later joined the Likud party, and on 10 December 2005 entered Israel's parliament, the "Knesset", after the defection of several Likud MKs to Kadima opened up spaces for new Likud members. However, her stint as an MK did not last long, as she lost her seat a few months later in the March 2006 elections. In 2009 the Likud placed her at the unrealistic 46th place.

Since 1989: Business and television

In 1989, she founded her own and highly successful cosmetics company, Pnina Rosenblum Ltd.
In 2014, she and her daughter Hen competed as a team on the fourth season of the Israeli version of The Amazing Race, HaMerotz LaMillion. Pnina tripped and fractured her wrist immediately after departing the Starting Line, eliminating them from the competition before they even had a chance to leave Israel.

Personal life

In the early 1990s she married Moshe Haim, with whom she adopted two children. Haim and Rosenblum got divorced, re-married, and then got divorced again. In 2004, she was married to Israeli businessman Ronny Simanovich, father of three from his previous marriage.