Plus (German supermarket)


Plus was a German multinational discount supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products. Groceries were stored in the shipping cartons they came in, rather than being stacked on shelves. In German advertising, the name "Plus" was used as a backronym for "Prima leben und sparen", featuring animated "little prices" as their mascot.

Sale

The Edeka Group and the Tengelmann Group entered a joint venture to acquire the Plus supermarket chain on November 16, 2007, which resulted in 70% of Plus supermarkets being owned by the Edeka Group and 30% owned by the Tengelmann Group.
As of January 2009, the stores in the Plus supermarket chain owned by the Edeka group were remodelled into Netto Marken-Discount supermarket chain branches, while the Tengelmann Group's supermarkets were bought by others.
CountryFirst supermarketWithdrawnNumber of supermarketsSold to
Cyprus1973200844Alfamega
Germany197220072840Netto Marken-Discount and 328 Penny Market
Austria20032010355-
Spain19942007238Dia
Portugal2003200775Pingo Doce
Poland19952007183 Biedronka
Czech Republic19922008134Penny Market
Hungary19922008174Spar
Romania20052010120Lidl
Bulgaria2009201025Lidl
Greece2006200833AB Vassilopoulos
United States1980198221A&P