Plandemic


Plandemic is a 26-minute conspiracy theory video, first posted to several social media platforms, on May 4, 2020, promoting falsehoods and misinformation about the COVID-19 pandemic. The film was produced by Mikki Willis's California-based production company Elevate. Willis has produced other conspiracist videos in the past. The producers of the video state that it is a trailer for an upcoming film to be released in summer 2020. The video features Judy Mikovits, a discredited former medical researcher. Mikovits has been described as an anti-vaccine activist, which she denies.
The video spread virally on social media, garnering millions of views, making it one of the most widespread pieces of COVID-19 misinformation. The video was removed by multiple platforms, including Facebook, YouTube, Vimeo, and Twitter, because of its misleading content and promotion of false medical information. On TikTok, it continued to find popularity via clips excerpted from the full video, part of which were removed by the platform.
The video was criticised by scientists and health professionals for promoting misinformation and conspiracy theories. Science magazine released an editorial piece fact-checking the video and detailing its inaccuracies and misleading claims. Willis initially agreed to respond to eight questions prepared by the Center for Inquiry, Benjamin Radford and Paul Offit about the accuracy of claims made in the video, but he did not follow through when the questions were sent.
In July 2020, the Sinclair Broadcasting Group announced plans to televise an interview with Judy Mikovits about the video in several U.S. markets, but delayed those plans after a public outcry.

Synopsis

The video promotes the conspiracist claim that vaccines are "a money-making enterprise that causes medical harm". It takes the form of an interview between Willis and Mikovits in which Mikovits makes numerous unsupported or false claims around coronavirus, and her own controversial history. Fact-checker PolitiFact highlighted eight false or misleading claims made in the video, including:
Mikovits also alludes to a number of conspiracy theories which claim Bill Gates is implicated in causing the pandemic in order to profit from an eventual vaccine, and makes false and unsupported claims that beaches should remain open, as "healing microbes in the saltwater" and "sequences" in the sand can "protect against the coronavirus". The video claims that the numbers of COVID-19 deaths are purposely being misreported in an effort to control people.
Willis' previous credits include numerous conspiracy theorist videos, as well as cinematography on Neurons to Nirvana, a film that makes therapeutic claims about psychedelic drugs.

Reception

Scientists, medical doctors and public health experts condemned the film for promoting misinformation and "a hodgepodge of conspiracy theories". Physician and comedian Zubin Damania wrote in his commentary: "Don't waste your time watching it. Don't waste your time sharing it. Don't waste your time talking about it. I can’t believe I'm wasting my time doing this. But I just want to stop getting messages about it."
Accelerated Urgent Care, whose discredited press conference statements by co-owners Dan Erickson and Artin Massihi were utilized in the video, released an official statement disagreeing with the video's agenda and claiming that the company never gave permission to Willis to utilize their video.
Science journalist Tara Haelle described the video as propaganda and posited that the video "has been extremely successful at promoting misinformation for three reasons":
  1. it "taps into people's uncertainty, anxiety and need for answers";
  2. it "is packaged very professionally and uses common conventions people already associate with factual documentaries"
  3. it effectively exploits various methods of persuasion, including the use of a seemingly trustworthy and sympathetic narrator, appeals to emotion, the Gish gallop, and "sciencey" images.
Willis stated that propaganda was a fair description of the film.
Zarine Kharazian, assistant editor of the Atlantic Council's Digital Forensic Research Lab, described the response to the removal of the video from Facebook and YouTube as a "censorship backfire", invoking the Streisand effect.