Pictorial Review


The Pictorial Review was an American women's magazine published from 1899 to 1939.
Based in New York, the Pictorial Review was first published in September 1899. The magazine was originally designed to showcase dress patterns of German immigrant, William Paul Ahnelt's American Fashion Company. On the title page of Pictorial Review, on each sheet of its letterhead, was a rococo device: a scroll with the numeral "13" and a pencil, surrounded by a wreath. That trademark was adopted by Ahnelt shortly after he founded Pictorial Review. It symbolized the $13 capital with which he started his dress pattern business upon coming to the United States.
Pictorial Review was published in two languages: english and spanish. The Spanish edition was printed a million four hundred thousand copies. The director of the Spanish edition was , from Huelva.
By the late 1920s it was one of the largest of the "women's magazines". In June, 1931 it enjoyed a circulation of 2,540,000.
In 1936, the publisher sold the magazine to its Vice President, Adman George S. Fowler. In 1937 it merged with The Delineator, another women's magazine. However, two years later, with the Great Depression causing upheaval among magazines, it ceased publication. From 1935 to 1939, activist and feminist Lena Madesin Phillips served as an associate editor.