The Peugeot 3008 is a compactcrossover SUV unveiled by French automaker Peugeot in May 2008, and presented for the first time to the public in Dubrovnik, Croatia. It was launched in April 2009. Despite having had its styling criticised, the 3008 has been praised by automobile magazines. In January 2010, the British motoring magazine What Car? awarded it Car of the Year for 2010. It also was awarded 2010 Semperit Irish Car of the Year in Ireland. The 3008 followed up this award in 2018, by winning the Continental Irish Car of the Year. Peugeot officially unveiled the new 3008 in May 2016, with the car being available as of January 2017. The car is due to be a new milestone for Peugeot, in its quest to become the highest selling range of vehicles in the industry. In November 2016, the new 3008 was awarded overall CarBuyer "Car of the Year" 2017, as well as winning best in the category of SUVs. Diesel Car Magazine awarded the 3008 the overall award of Car of the Year for 2017, as well as taking the honour of Best Medium SUV. In March 2017, the new 3008 won European Car of the Year 2017, by a jury of 58 motoring journalists from twenty two European countries. The award came the same day that the PSA Group announced a $2.3 billion deal to buy GM's Opel division. Opel's Astra won the Car of the Year in 2016, reacted with these two awards within two years, the Peugeot Group CEO Jean-Philippe Imparato said, "This is an alliance of winners".
The Exclusive and Allure models have a head up display, which projects a reading onto a small perspex like screen just in front of the main windscreen area in front of the driver. It also contains a distance alert, which warns the driver if he or she is too close to the car in front. It also displays details for cruise control or the speed limiter.
A second generation 3008 was announced by Peugeot in May 2016, and was first presented to the public at the Paris Motor Show in September 2016. Its design allows the vehicle to come into contention with large competitors in the C segment market of SUVs, which has been a prominent market in the past years. It features Peugeot's new iCockpit, which is an improved design compared to the current iCockpit featured in the Peugeot 208, Peugeot 2008 and Peugeot 308. The second generation was introduced on 23 May 2016. Features include an eight inch touch screen to the centre console, a 12.3 inch customisable heads up display, and the small style steering wheel, which has become standard in all current models of Peugeot. Production started in 2016, with sales starting in January 2017. 100,000 orders were made in Europe between October 2016 and March 2017, half of them were made by people who did not own a Peugeot. in 2019 Belfort Automobiles, the newly appointed distributor for Peugeot under the Master Group Corporation Asia roof, will debut with the 5008 on Aug 16 at the Big Motor Sale trade fair in Bitec, Bangna.
