Peter Alexander (fashion designer)


Peter Alexander is an Australian fashion designer known for pyjamas, loungewear and giftware.

Early life

Peter Alexander was born in March 1965 in Australia.
During the early days of the Peter Alexander brand, Peter worked from his mother's dining room table. He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, in desperation, he took out a mail order advertisement in Cleo magazine. Alexander received 6,000 orders from that one advertisement alone.

Peter Alexander the brand

In 2000, Peter Alexander joined Australian retailer The Just Group.
Once he joined the retail big league Peter's PJs took off and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone. He has since expanded the stores into every state of Australia.
Peter also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing.

Personal life

Alexander lives in Melbourne. He is also a sessional lecturer in fashion marketing at RMIT. He is Jewish.